April 20, 2006

Let Sprint Entertain You with Three New Premium Channels

Blip TV, Comedy Time, Saturday Morning TV bring customers even more variety

Media Contact:
Aaron Radelet, Sprint

OVERLAND PARK, Kan. — 04/20/2006

Now you don't have to wait until the weekend to see your favorite Saturday-morning shows. Sprint (NYSE: S) is making them available to customers 24-7 on Sprint TV with Saturday Morning TV on channel 40 - along with two other channels that give customers more entertainment choices than ever before. Blip TV, on channel 31, brings wacky, humorous shorts and clips, and Comedy Time, on channel 37, lets viewers pick the laughs they like best with stand-up comedy sorted by subject and funny original shows made for mobile.

"Sprint is bringing not only the best known TV channels to the mobile phone, but also unique and made-for-mobile channels that give customers a broader range of entertainment with something for everyone," said Alana Muller, director of entertainment product marketing for Sprint. "Sprint was the first to offer live TV and streaming video clips on a mobile phone in 2003. With these new channels, Sprint TV now offers more than 40 video and audio channels of live and on-demand programming."

Blip TV
Blip TV brings you the most popular funny and quirky cutting-edge shorts, video clips, spoofs and animations - all 30 seconds to 3 minutes in length. Ever get one of those funny video clips in an email from a friend and wish they would send you more? Now you can have those great video clips right on your mobile phone brought to you by Blip TV. Blip TV goes through a grueling selection process to pick some of the best content from all over the world. Blip TV's shorts come from some of the best established and up-and-coming directors to the young kid with a new camera and are the perfect quick entertainment for the on-the-move viewer.

Comedy Time
Comedy Time lets Sprint customers "pick their poison" with a variety of stand-up comedy in six categories and original made-for-mobile shows:

  • Urban/Hip-Hop: Enjoy the satirical voice of the street.
  • Latino: Choose your favorite Latin-related comedy on demand.
  • Relationship: See the funny side of love.
  • Observational: Watch comedians give their view of the world around them.
  • Family: See the best of family comedy from a comic's perspective.
  • Alternative: Out of the box comedy.
  • Shows: Funny original episodic programming made especially for your phone.

Comedians featured on the new Comedy Time channel include Judy Tenuta, Lisa Lampenelli, Chelsea Handler, Todd Glass, Jeff Garcia, Kyle Cease, Darren Carter, Rick Shapiro, Michael Gelbart, Morgan Murphy, Sebastian, Natasha Leggero, Bert Kreischer, Brett Ernst, Al Madrigal, Dan Levy, Shang, Nick Thune, Sam Tripoli, Maz Jabronani, Jimmy Dore, Henry Phillips and Rob Pue.

Saturday Morning TV
Remember when Saturday morning was all about eating cereal and sitting in front of the TV to watch your favorite cartoons? Join us in a mind-rewind with Saturday Morning TV - the grooviest collection of cartoons and memories from the 1960s, 70s and 80s - including Mr. Magoo, Rocky & Bullwinkle & Friends, Dick Tracy, Casper the Friendly Ghost, Little Lulu and Roger Ramjet.

Blip TV, Comedy Time and Saturday Morning Classics are each available for $4.95 per month.

About Sprint Multimedia
Sprint has a strong history of providing wireless data services that are innovative and unique, and Sprint's multimedia offerings are a distinct example of this leadership. Sprint offers more than 40 video and audio channels of live and on-demand programming, and Sprint was the first U.S. mobile carrier to:

  • Receive an Emmy(R) Award (Outstanding Achievement in Engineering Development from The Academy of Television Arts and Sciences)
  • Offer live television programming on mobile phones (MobiTV)
  • Broadcast the first live concert directly on mobile phones (Bon Jovi)
  • Offer full-length feature films on mobile phones (Mspot Movies)
  • Provide any type of multimedia experience on mobile phones, beginning with video slides and audio (1KTV)
  • Deliver a continuous streaming audio and video product up to 15 frames per second

About Blip TV
Blip TV offers the best in mobile entertainment with its large collection of 3-minute-and-under video clips and popular shorts. Blip TV, founded by President Paula Montondo, is available as one of Sprint's premium multimedia channels and is also on mobile phones in China and soon in most of Europe. Blip TV can be seen by millions of viewers on public screens in transits and gas stations in the United States. For more information, visit www.bliptv.com.

About Comedy Time
The Comedy Time Network is one of the first made-for-mobile networks and is the global market leader in original comedy content created for wireless handsets. In the United States alone it is distributed to over 500,000 subscribers. Internationally Comedy Time is distributed in the United Kingdom, Denmark, Sweden, Canada, Mexico, South America, South Africa, the Philippines and Singapore and is rapidly growing its international presence.

About Classic Media
Classic Media owns and manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost, Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog and Rocky & Bullwinkle.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

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