May 18, 2011

LG200 by LG Mobile Phones Delivers Simplicity in Style for payLo™ by Virgin Mobile

payLo by Virgin Mobile’s $30 1,500-minute monthly plan and the new LG200 QWERTY phone create the perfect combination of user-friendly features and budget-friendly value without a contract

WARREN, N.J. (BUSINESS WIRE), May 18, 2011 - Sometimes you just don’t need ‘an app for that.’ In fact, the majority of cell phone users prefer a phone that’s easy to use and has features they can use every day – like making phone calls. It’s no joke. Most wireless phone customers, including payLo by Virgin Mobile customers, mainly use cell phones to talk, but they also like texting, taking pictures, and checking email – without breaking the bank or the monthly budget.

Today, payLo by Virgin Mobile is unveiling the perfect ‘app antidote’ with the launch of the affordable, stylish and easy-to-use LG200. With a full QWERTY keyboard and broad range of user-friendly features, the LG200 delivers ‘the basics’ in prepaid wireless service without compromising design or reliability.

“The reality is that it’s not all about smartphones,” said Mark Lederman, director, payLo by Virgin Mobile. “There are millions of people who don’t want or can’t afford higher-end handsets and expensive data plans. These ‘basic communicators’ deserve a brand like payLo by Virgin Mobile with industry-leading value and consumer-friendly offers.”

The LG200 offers all the most popular features to take advantage of payLo’s no-contract plans and is available today at www.virginmobileusa.com for $69.99 (excluding taxes), as well as at exclusive, select and authorized retailers. The phone will continue to roll out throughout the month, with a Best Buy launch on May 22.

The LG200 allows for faster, easier typing, easy access to a 600-entry contact list, IM, quick text and picture messaging – all visible on a large, full-color screen. The easy-to-use, high-resolution VGA camera with 2X digital zoom lets customers capture special moments while on-the-go. The LG200 also ensures easy hands-free use with its One-Touch speakerphone and Bluetooth® wireless technology (version 2.1 with Enhanced Data Rate). In addition, Web and email features allow users to easily access websites such as Yahoo!® Mail and Gmail™ all in one place.

Tailored to meet the needs of the voice-centric customer who wants basic features and does not necessarily need ‘unlimited service,’ the LG200, coupled with payLo’s $30 monthly, 1,500-minute plan is the perfect complement for the consumer who wants value and a state-of-the-art phone.

In addition to 1,500 anytime domestic minutes, payLo’s $30 plan offers 500 messages (text, picture messages, email and/or IM) and 10MB Web access. For less-frequent talkers, payLo by Virgin Mobile offers two additional plans:

  • 400 Minute Plan: 400 domestic minutes for $20/month
  • Basic Rate: 90 days of service for $20 ($0.20/minute rate)

Customers who already have the inside track about payLo by Virgin Mobile phones know this is a great value in wireless. payLo’s 1,500-minute plan, compared with T-Mobile’s, payLo provides customers 1,500 minutes of talk time, 500 messages (that includes text, picture, email and IM) and 10MB of Web access. T-Mobile’s $30 monthly plan combines up to 1,500 minutes and/or texts. So, especially for voice-centric customers, payLo’s offer wins.

“payLo by Virgin Mobile, with its 1,500-minute plan, caters to a growing number of consumers who have been paying for unlimited voice, messaging or data when all they really need is affordable talk time, and a lot of it,” added Lederman. “At $30 per month, these customers can save money while knowing they have the right service for their communication needs. The benefits provided by payLo’s $30 offer, combined with the LG200 handset, reaffirm our commitment to providing overall value to this particular segment of customers.”

“LG is excited to provide payLo consumers a feature rich handset that will make keeping up with day-to-day activities easy and fun,” said Tim O’Brien, vice president of marketing for LG Mobile Phones. “The LG200 simplifies the latest in mobile technology and gives peace of mind to our economically conscious consumers.”

With payLo by Virgin Mobile, there are no activation fees and no long-term contracts. Adding to a monthly balance is simple with Virgin Mobile or payLo Top-up cards, or with a credit/debit card or PayPal account online at www.virginmobileusa.com. payLo by Virgin Mobile offers $10, $20 or $30 Top-Up cards, which can be used to purchase monthly service and additional items, such as text messaging, Web access, ringtones and downloads. Top-Up cards can be purchased at thousands of retail stores nationwide.

About payLo by Virgin Mobile

payLo by Virgin Mobile, one of Sprint's prepaid brands, offers affordable alternatives to long-term wireless contracts for cell-phone users seeking more basic service. payLo by Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Best Buy, RadioShack and Target. Top-Up cards are available at approximately 150,000 locations nationwide. Purchase and experience payLo on the Web and at www.virginmobileusa.com.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in more than 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (US $48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat-panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.


Virgin Mobile, USA
Melinda Tiemeyer, 913-315-3607
LG Mobile Phones
Elizabeth Latham, 757-705-6361

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