May 01, 2009

M is for the money Sprint can save you, O is for communication on-the-go, M is for a wireless makeover - so mom's a wireless dynamo

Put them all together and you have a happy M-O-M and wallet - give a gift from Sprint and save hundreds of dollars per year vs. similar AT&T and Verizon plans

OVERLAND PARK, Kan.--(BUSINESS WIRE)--May. 1, 2009-- Sprint (NYSE:S) is helping give mom a wireless makeover for Mother’s Day with the attractive Red LG Lotus and affordable family plan pricing.

Sprint is offering 50 percent off the new Red LG Lotus in time for Mother’s Day. Moms can look hip and stay connected to their kids as the LG Lotus has a full QWERTY keyboard housed in the most unique design in the industry. The device is not just fashionable but also very practical. Using Sprint’s patented One Click user interface, moms will be able to easily learn how to use all the features of their phone and stay in touch with the entire family.

With Sprint’s Ready Now service, mom can make an appointment for a “wireless makeover,” just as easily as making one at the spa. Sprint revolutionized the wireless retail experience by launching Ready Now at Sprint stores last fall. Sprint has trained and committed its retail associates to work one-on-one with customers to personalize phones, set up features and demonstrate how their phone works. Customers can work with Sprint retail associates to learn more about how they can fully leverage the strengths of their device on Sprint’s Mobile Broadband Network. After a Ready Now makeover, mom will feel as relaxed with her technology as she does after leaving the spa.

Mom will also be happy with the savings she gets by switching to Sprint. With Sprint Everything Family plans, customers can save $240 or more per year vs. comparable AT&T and Verizon plans. For most American families, $240 represents a car payment, a week’s worth of groceries, or a significant monthly contribution to their children’s college savings plan. The savings can add up to more than $1,000 per year depending on the family’s needs.1

For example, families can take advantage of unlimited messaging at a great value with Sprint’s Everything Messaging Family plan. At an annual savings of $240 vs. comparable Verizon and AT&T plans, this plan allows two customers to share 1,500 minutes, including unlimited night and weekend minutes starting at 7 p.m., and unlimited texting, picture and video sharing, for just $99.99 per month (excluding taxes and surcharges).2

Sprint’s affordable Everything Messaging Plan is a great deal for individuals as well. For just $49.99 per month, this plan includes unlimited text, picture and video messaging, 450 anytime minutes, unlimited night & weekend minutes starting at 7 p.m. and unlimited mobile-to-mobile minutes (excludes taxes and surcharges). This plan provides a savings of $120 per year vs. comparable AT&T and Verizon plans.3

Everything Data plans are also a great value, starting at just $69.99 per month (excluding taxes and surcharges) for 450 minutes of talk time with unlimited messaging and unlimited data, including e-mail, Web browsing, social networking, GPS navigation and exclusive applications.

“Moms have always known that value means more than just low prices,” said David Owens, director of product marketing for Sprint. “Sprint provides the tools and services moms need to stay connected, plus affordable, easy-to-use phones, at a cost that fits in their budget. With Sprint, moms on-the-go can keep in touch with their families with the speed of the Now Network at a price that doesn’t break the bank.”

Sprint offers a variety of devices for the fashion and budget-conscious mom. Texting is the ideal form of communication for many kids these days, so Sprint is helping today’s mom keep in touch with other new and affordable messaging-centric devices that won’t break the bank, such as:

  • SCP-2700 by Sanyo: Easy-to-use messaging device featuring a full QWERTY keyboard with threaded text messaging, 1.3 megapixel camera, Sprint Navigation, Sprint Family Locator, Sprint Mobile Email Work, Social Zone application and Bluetooth®. SCP-2700 will be available May 10 in Impulsive Pink and Deep Blue for just $29.99 with a new two-year agreement (excluding taxes), and after a $50 mail-in rebate.
  • LG Rumor2™: Stylish device with sliding QWERTY keyboard for enhanced messaging, email and social networking as well as stereo Bluetooth®, a 1.3 megapixel camera and a large QVGA display. Available in black titanium and vibrant blue, the handset comes with an additional battery cover to allow for even more personalization options. LG Rumor2 is $49.99 with a new two-year agreement (excluding taxes), and after a $50 mail-in rebate.

Moms can take advantage of Ready Now to learn more about services that are great for families on the go, such as Sprint Family Locator. Launched in April 2006, Sprint Family Locator is the industry’s first GPS-enabled family location service and allows families to locate a child or other family member using their computer or any Web-enabled Sprint phone. The parent will see a map displaying the physical address of the child, surrounding landmarks and accuracy of the location. Sprint Family Locator is available for just $5 per month and allows subscribers to locate up to four phones. All currently available Sprint phones, from basic, free phones to the award-winning Samsung Instinct, are locatable.

With Sprint’s Now Network, which supports easy and convenient texting for quick messages on the go, mom can rest easy knowing she can reach her family in an instant at any time. And America’s most dependable 3G network can provide mom blazing-fast 3G speeds when she accesses the mobile Web, NFL Mobile Live, email and various social networking sites – wirelessly.*


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the fourth quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

*Dependability based on independent, third party drive tests for 3G data connection success, session reliability and signal strength for the 50 most populous markets from January 2008 to February 2009.

1 Savings based on unlimited minute options for three or more customers on AT&T FamilyTalk Talk, Text & Web plan plus AT&T Navigator and Verizon Nationwide Premium Family SharePlan, based on published rate plans available on publication date.

2 Savings based on 1,500 minute option for two customers on AT&T FamilyTalk Talk & Text plan and Verizon Nationwide Select Family SharePlan, based on published rate plans available on publication date.

3 Savings based on 450-minute options for Verizon Nationwide Select and AT&T Nation Talk & Text plans, based on published rate plans available on publication date.

Source: Sprint

Natalie Papaj, 703-433-3051

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