August 18, 2011

Macheen Connects "Hot out of the Box" Devices in the US

 Macheen Technology Platform Live for US Market, Connects Mobile Broadband Devices Over the Nationwide Sprint Network

 AUSTIN, TX, August 18, 2011 – Macheen Inc., a global cloud service provider for connected devices, today announced it is live in the United States, with mobile broadband connectivity via the Nationwide Sprint Network.  Available in Europe since February, Macheen’s comprehensive turnkey platform enables connected laptops, tablets and other consumer electronics device makers to not only to reach across continents, but also tap into different mobile network technologies.  For example, in Europe private-label services of device makers, powered by Macheen, use GSM-based networks while those same device makers are offering services in the US using the CDMA-based Nationwide Sprint Network—all with a common user interface and consistent, seamless supply chain integration.
“The hat trick is to change the equation for the device maker, enabling them to transition from a hardware to a services profit margin, without the heavy lifting.  Something had to change – device makers and their customers cannot reach the cloud without a connection to it. We are seeing a ten times improvement in purchase and connection rates. This is what it takes.” said Richard Schwartz, President and CEO of Macheen, Inc.
According to Yankee Group Analyst John Keough, “Connected device makers have to be fast-moving entrepreneurs, yet simultaneously navigate complex telecommunications ecosystems. Platforms that transcend borders and technology families can help them do both without giving up control.”
Bill Esrey, Vice President of Wholesale Solutions at Sprint, added,  “Macheen’s ability to leverage its supply chain integration with a single device maker across go-to-market channels can dramatically reduce the time, costs and risks of deploying new connected consumer electronics . We see a huge opportunity in connected devices and the Nationwide Sprint Network empowers  Macheen’s model of supporting major manufacturers, across continents and devices, as a great way to accelerate growth in that market.”  

About Sprint
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 52 million customers at the end of 2Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint andwww.twitter.com/sprint.

About Macheen
Macheen Inc. enables connected device makers and retailers to deliver products that are ”hot-out-of-the-box”—shipped pre-connected to the Internet via mobile networks—with private label services under their control. Macheen’s multi-tenant, cloud-based platform supports new business models for device makers, retailers, cloud service providers and network operators alike. Macheen delivers breakthrough value by significantly increasing adoption rates and market penetration of connected devices and cloud services. Headquartered in Austin, Texas, Macheen is a global corporation with services active in multiple continents and with a wholly owned subsidiary in Germany (Macheen GmbH). 

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