October 11, 2011

MediaTile and Sprint to Provide Interactive, Personal Customer Experience Through HumanKiosk Solution and 4G Technology

Transforming the marketing industry, HumanKiosk Solution leverages cloud-based MediaCast video call routing and M2M on a fast, secure network

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MediaTile's HumanKiosk, powered by MediaCast Video Presence system, accesses Sprint's speedy 4G high-bandwidth network. (Photo: Business Wire)

OVERLAND PARK, Kan. & SCOTTS VALLEY, Calif. (BUSINESS WIRE), October 11, 2011 - Sprint, (NYSE: S) and MediaTile, a recognized leader in 3G and 4G cloud-based digital signage solutions, today announced the commercial availability of MediaTile’s HumanKiosk Solution, powered by the company’s MediaCast Video Presence system, that accesses Sprint’s speedy 4G high-bandwidth network.

MediaTile's HumanKiosk, powered by MediaCast Video Presence system, accesses Sprint's speedy 4G high ...

MediaTile's HumanKiosk, powered by MediaCast Video Presence system, accesses Sprint's speedy 4G high-bandwidth network. (Photo: Business Wire)

The HumanKiosk Solution revolutionizes customer service for point-of-sale or point-of-service environments by combining the capabilities of interactive digital signage with on-demand, virtual experts and face-to-face interaction. Marketers can humanize their brand interaction, improve the customer experience, and deliver their messages with control and precision without on-site staffing. With machine-to-machine (M2M) technology, the Sprint 4G network is built in so the HumanKiosk is easy to install and set up and can support secure, high-definition, two-way video conversations using just a single power source.

“The HumanKiosk, combined with America's Favorite 4G Network, takes interactive digital signage and kiosks to a whole new dimension,” said Kevin Kunkel, regional vice president for Sprint Business. “MediaTile solutions, combined with our technology leadership and open systems, enable businesses to take innovative, anytime service to customers via personal two-way interaction. The possibilities are virtually endless when it comes to enhancing customer service with this type of technology.”

In a familiar, but oversized smartphone and tablet-like format, the HumanKiosk attracts consumers to scheduled and dynamically generated media and engages with interactive touch-based digital promotions. The breakthrough in personalized service is achieved through MediaCast Video Presence. At the touch of an on-screen button, consumers can instantly connect with a remote expert agent based on the consumer’s on-screen selections, which might include product, specific features, services or language.

As the first national wireless carrier to test, launch and market 4G technology, Sprint made history by launching 4G in September 2008. Sprint 4G offers a strong, fast, dependable network experience on America’s Favorite 4G Network.1

“With the integrated support for the Sprint 4G network in the HumanKiosk Solution, we are able to significantly eliminate the on-site networking costs and complexities associated with traditional telepresence systems and digital signage,” said Simon Wilson, CEO, The MediaTile Company. “Using Sprint 4G, we are able to get the same level of performance as three T1 lines without the need for on-site IT – we simply grab bandwidth from the air.”

“MediaTile’s HumanKiosk Solution is an amazing example of how companies are leveraging the Sprint 4G network to deliver innovative solutions that solve today’s business problems with new levels of efficiency and unbeatable economics,” said Wayne Ward, vice president of Sprint’s Emerging Solution Group. “By leveraging Sprint 4G services with HumanKiosk, businesses can deliver instant personal service and support, to far more locations, without the costs and complexities associated with on-site staffing or fixed site telepresence.”

About MediaTile

MediaTile is the worldwide leader in cloud-based digital signage solutions. MediaTile is transforming traditional B2C communications into B2Me communications – delivering information and personal interaction tailored to a viewer’s specific wants and needs. A digital signage innovator, MediaTile was the first company to deliver the advantages of cloud-computing using the unique combination of Cellular connectivity and a SaaS-based application. Its MediaCast Content Management and revolutionary MediaCast Video Presence systems enable you to attract, engage and directly influence your audience with a unique “personal advantage.” Digital signage networks powered by MediaCast are simple to deploy, easy to use, and enable you to achieve your communications goals and ROI faster. Our solutions have garnered customer praise and industry awards for increasing market reach and viewer interaction, while reducing costs and complexities. To learn more about the HumanKiosk watch our “Get Personal” video; contact The MediaTile Company at 831-439-8786; or visit www.mediatile.com, blog.mediatile.com, or info@mediatile.com.

About the Sprint Emerging Solutions Group

With more than a dozen years of experience with M2M, Sprint has been at the forefront of this wireless industry revolution, teaming with and supporting a large and diverse portfolio of innovative partners to create smarter wireless solutions that change the way people work and live. Last year, Sprint opened the Sprint M2M Collaboration Center in Burlingame, Calif., a hands-on, interactive lab where ideas knowledge and technology unite to produce wirelessly enabled M2M concepts and products. Earlier this year, Sprint also introduced the Sprint Command Center, a Web-based portal that allows businesses with Sprint wireless-connected products the ability to manage, activate and de-activate each device. To learn more, view this special “What if ...” M2M video and visit www.sprint.com/m2m.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 52 million customers at the end of 2Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 America’s Favorite 4G Claim: Based on number of Sprint 4G subscribers vs. those on other wireless 4G (WiMAX and LTE) networks in the United States.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50024030&lang=en


Mary Kunkel, 703-591-8299
Mike Foster, 831-430-1649

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