Sprint's Now Network Offers Speed and Reliability for King of Pop Fans as They Download Hits such as "Thriller" and "Billie Jean"
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jul. 1, 2009--
While music stores and online sites were overloaded with fans seeking
Michael Jackson songs after his death last week, the Sprint Music Store
– fueled by Sprint’s (NYSE:S) powerful, nationwide 3G network –
seamlessly offered customers a quick and easy route to download the late
singer’s most popular hits.
Friday saw the Sprint Music Store post its biggest single day ever, with
25 percent of the tracks sold belonging to Jackson. Sprint Music Store
sales have increased 21 percent on average since news of Jackson’s death
Thursday. Through it all, Sprint’s 3G network – America’s most dependable1
– stood firm and strong.
The week before his death, Jackson ranked 80th in Sprint
Music Store sales. Since he died, he’s catapulted to No. 1. The most
popular downloaded tracks are “Billie Jean” and “Thriller,” both from
the 1982 blockbuster album “Thriller.” In addition, Jackson ringtones
constituted 28 percent of total sales on Friday. Top three ringtones are
“Thriller,” “P.Y.T.” and “Don’t Stop ‘Til You Get Enough.”
If customers aren’t sure which Jackson songs they want, then they can
turn to Sprint Radio, which is offering a Michael Jackson bonus stream
through the end of July. The “Who’s Bad” radio stream is available for
any customer with a basic data plan and access to Sprint TV. The stream
includes not only Jackson’s vast collection of songs, but also tracks
from his early years with the Jackson 5. It also includes songs from
performers inspired by his legacy, including sister Janet Jackson and
Fall Out Boy featuring John Mayer doing a cover of “Beat It.”
Thanks to Sprint’s steady and strong Now Network, fans of the King of
Pop can expect an easy, clear and fast listening experience as they
honor his memory through music. Since 2006, Sprint has invested almost
$17 billion in capital to continue improving and expanding network
performance. Today, according to customers and third-party reports,
Sprint’s networks have never been better.
The Sprint 3G Network is faster in more places than AT&T’s 3G network,2
and Sprint has more than 20 times the coverage of T-Mobile’s current 3G
network, based on square miles. No one has a larger voice calling area
than Sprint. The Nationwide Sprint Network (inclusive of roaming)
reaches more than 304 million people in the United States, Puerto Rico
and the U.S. Virgin Islands, with a Sprint national calling plan that
Sprint Music Store and Sprint Radio are available through affordable
Everything Data plans, starting at just $69.99 per month. With a Simply
Everything planSM, customers can get unlimited data, talk and
messaging for $99.99, which offers individual customers a savings of
$1,200 over the course of two years vs. a comparable AT&T iPhone plan.3
About Sprint Music Store
In October 2005, Sprint Music Store became the first service in the
United States to allow customers to browse, download and listen to
full-length songs on their mobile phones. The songs are transferred over
the air quickly and reliably via Sprint’s nationwide 3G network. The
Sprint Music Store offers a growing selection of more than 3 million
songs from virtually every genre. For more information, visit www.sprint.com/music.
ABOUT SPRINT NEXTEL
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 49 million customers at the end
of the first quarter of 2009; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. For more information, visit www.sprint.com.
1 “Dependable” based on independent, third-party drive tests
for 3G data connection success, session reliability and signal strength
for the top 50 most populous markets from January 2008 to February 2009.
Not all services available on 3G and coverage may default to separate
network when 3G unavailable.
2 Speed claim based on
total network size, sq. miles, multiplied by network upload/download
speed capability. User’s speed experience may vary.
Savings based on publicly available information on base service plan and
options rate totaling $149.99/month for AT&T as of publication date,
excluding taxes, surcharges and fees.
Candace Johnson, 317-660-2232