November 13, 2008

Millennials Really Do Want It All

New Research from Sprint Shows Young Adults Want E-Mail Capability on Their Wireless Device to Stay in Touch and Get More Done Each Day

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Nov. 13, 2008--Despite the widespread popularity of text messaging among young adults under 30 (67 percent use the function), a surprisingly high number of people under 30 also would like to have e-mail capability on their wireless handset. According to new research from Sprint (NYSE:S), 29 percent of people under 30 who are also large consumers of other data applications, such as texting and sending photos, would like to have the ability to send e-mail from their mobile phone.

"We're seeing an increase in the number of people who want e-mail capability on their phone, as well as an increase in the number of people who already use it," said Kim Dixon, senior vice president of retail for Sprint. "Our research shows that 55 percent of the young adults under 30 (who are the largest consumers of text messaging and photo sending functions) currently use e-mail on their mobile phone - a figure that has more than tripled since 2006."*

Why the increase in popularity? More than half of survey respondents under 30 think that having e-mail capability on their phone does or would help them stay in touch with friends and family. Those under 30 also were more likely to agree (40 percent) that having e-mail capability on their phone does or would help them get more done each day.

"While people clearly understand the value of having e-mail access on their mobile device, we've found they also perceive it as one of the most difficult functions to use," said Dixon. "In fact, nearly one in four respondents (22 percent) across all groups said they have never tried to activate their phone's e-mail capability because it was 'too difficult' to figure out. Most surprising, however, is that the youngest age group, 18-24, which we typically assume is the most tech-savvy, was twice as likely as someone over 30 to have tried to activate the e-mail function on their mobile phone but couldn't successfully complete the task."

For Sprint customers, learning to send and receive e-mail from their wireless device can be easy. Customers are encouraged to visit a local retail store and see a retail associate. Through Sprint's Ready Now program, Sprint customers can choose how much or how little they want to learn about any of the features and applications on their phone. Customers also have a choice of sitting down with a Sprint retail associate while in the store, or they can make an appointment for a later time. For additional customer convenience, Sprint customers have the flexibility to schedule appointments either in the store, or online via Sprint's store locator tool. Customers can visit www.sprint.com/readynow to schedule an appointment and find the closest participating store.

Ready Now helps customers fully realize the benefits of everything the Now Network(TM) can do for them. In addition, Sprint offers e-mail on phones that have the ease of use of the award-winning One Click wireless user interface. As simple to use as speed dial, One Click allows users to personalize their home screen and bring the Now Network right to their fingertips by selecting and organizing features and content, such as text messaging, Google search, Sprint Navigation, pictures, favorite Web sites, music, call log and more.


This data is the result of a telephone survey conducted among a national probability sample of 2,010 adults, comprising 1,003 men and 1,007 women, 18 years of age and older, living in private households in the continental United States. Also included was an oversample of 150 18- to 29-year-olds. Interviewing for this CARAVAN(R) Survey was completed during the periods of Oct. 2-6 and Oct. 9-13.


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 51 million customers at the end of the third quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.


Opinion Research Corporation, an infoGroup company, has offered innovative solutions to the toughest market research challenges of clients worldwide since 1938. Since the 1960s, ORC has conducted CARAVAN(R), the USA's longest continuously running consumer omnibus. In addition, the firm has been conducting national, speech reaction, state and flash/overnight polls for CNN since April 2006. To learn more, visit www.opinionresearch.com.

*2006 Pew Internet & American Life Project

Melinda Tiemeyer

SOURCE: Sprint

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