December 03, 2011

NASCAR and Sprint Announce Agreement on Sponsorship Extension

Sprint to Remain Entitlement Sponsor of NASCAR Sprint Cup Series Through 2016;
Agreement Extends Through NASCAR’s Five-Year Industry Action Plan 

 DAYTONA BEACH, Fla. –Dec. 3, 2011 – NASCAR and Sprint (NYSE:S) have signed a multiyear agreement for Sprint to remain the entitlement partner of the sport’s premier series. The extension keeps NASCAR and Sprint as partners through 2016, and ensures that the No. 1 finisher in the sport’s top series will be a NASCAR Sprint Cup Series™ champion. The agreement coincides with NASCAR’s Five-Year Industry Action Plan, which is designed to help grow the sport and reach new audiences.
“Sprint has been very successful in using our sport as a platform to enhance its brand and drive their business,” said Brian France, NASCAR chairman and CEO. “They have been a fantastic partner and we are immensely pleased to continue with Sprint as the entitlement partner for our premier series. This new agreement aligns perfectly with our aggressive five-year plan, which is laser-focused on continuing to improve our product, keep our existing fans engaged, and reach new fans.”
“NASCAR fans are great customers who reward us with their loyalty,” said Dan Hesse, Sprint CEO.  “We’re very pleased to continue to have our brand associated with the most competitive and exciting form of racing in the world.”
Since Sprint became the title sponsor in February 2004, it has activated the sponsorship in a number of creative and innovative ways, including the introduction of NASCAR Sprint Cup Mobile, the exclusive application that allows millions of Sprint customers to keep up with every lap of NASCAR action on their wireless devices each year; the Sprint Experience mobile marketing display, which entertains more than 500,000 fans each year at NASCAR Sprint Cup Series events across the country; and the introduction of Miss Sprint Cup, a fan favorite who boasts more than 1.2 million followers in the social media space on Facebook and Twitter.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the United States, races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in all of sports. As a result, more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series, and two international series. Also part of NASCAR is GRAND-AM Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 53 million customers at the end of 3Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The 2011 American Customer Satisfaction Index showed Sprint is the #1 most improved company in customer satisfaction, across all industries, over the last three years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.



For more information, contact:
Jon Schwartz, NASCAR Integrated Marketing Communications, 212-326-1880, or jschwartz@nascar.com
Kerry Gilbert, Sprint Media Relations, 704-728-1257, or Kerry.Gilbert@sprint.com

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