February 08, 2007
NASCAR NEXTEL FanView Now Available for Sale
Next-Generation Race Scanner Provides Video, Audio, Real-Time Data and Statistics for Fans Attending NASCAR NEXTEL Cup Series(TM) Weekends Sprint Nextel Also Introduces New Products and Services for NASCAR Fans
DAYTONA BEACH, Fla.--(BUSINESS WIRE)--Feb. 8, 2007--Fans now can own their own NASCAR NEXTEL FanView, as Sprint Nextel (NYSE:S) and NASCAR are making the device available for purchase beginning Feb. 8. NASCAR NEXTEL FanView comes to market following a successful year of rental in 2006 and feedback from fans and NASCAR teams who tested the device.
The sturdy, hand-held race-day scanner with video and audio capabilities, real-time data and statistics comes equipped with a battery, wall charger, quick-start guide and one-year warranty. It also boasts advanced features such as priority scanning, quick channel selection by car number and an exclusive audio replay feature. In addition, fans can choose to watch the live in-house NEXTEL Vision video feed or from up to seven different driver's in-car cameras. Fans also can monitor driver progress through color graphics of real-time lap statistics, lap-by-lap point standings, positions gained or lost since the last caution, and more.
NASCAR NEXTEL FanView is available for $369.95 at www.nextel.com/fanview or by calling (800) 799-5921. Trackside, the device is available at Racing Electronics locations and NASCAR NEXTEL FanView haulers for $415. The device requires a $10 race-weekend activation fee for at-track use. Other accessories available for purchase include headset, lanyard, carry bag, extra batteries and wall chargers ranging in price from $7.99 - $69.99.
"The fan response to the NASCAR NEXTEL FanView has been overwhelming," said Dean Kessel, director of NASCAR NEXTEL Cup Series marketing for Sprint Nextel. "Fans tell us they love being their own sports producer. They can select what they would like to watch and listen to as they're sitting in the stands. It's hard to monitor all 43 drivers on the racetrack, and that's why our audio replay feature has been wildly successful. We are thrilled to offer the device for sale, and we could not have brought this to the fans without the help of our partners at NASCAR and Kangaroo.TV as well as Racing Electronics."
NASCAR NEXTEL FanView will remain available for rent at the track through NASCAR NEXTEL FanView haulers and Racing Electronics locations during NASCAR NEXTEL Cup Series race weekends. The device also will be available for use during NASCAR Busch Series and NASCAR Craftsman Truck Series events when they accompany NASCAR NEXTEL Cup Series races. At $50 per day and $70 per weekend, NASCAR NEXTEL FanView rental is comparable to the standard rate for most racing scanners and includes the device, battery, charger (available only for weekend rentals), headset, carry bag and neck lanyard.
Time Magazine selected NASCAR NEXTEL FanView as one of the year's best inventions of 2006. (http://www.time.com/time/2006/techguide/ bestinventions/inventions/toys4.html) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)
New Sprint Nextel Products and Services for NASCAR fans
Sprint Nextel customers will be the first to receive EA SPORTS NASCAR '07, the fast-paced mobile-designed version of the popular EA SPORTS NASCAR console game. The single-player game features passing, blocking and car management. The game is available exclusively through Sprint Nextel until March 1. A playable demo of the game is available free of charge to Sprint Nextel data subscribers. To download the demo, text the word "NASCAR" to 22123. Standard text messaging rates apply.
Also new in 2007 are NASCAR NEXTEL Cup Phone Skins, which are branded, protective covers for your wireless device representing your favorite driver's marks. More information is available at www.sprint.com/skins.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the #1 spectator sport - holding 17 of the top 20 attended sporting events in the U.S., the #2 rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 35 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.
CONTACT: Sprint Nextel
Becky Cox, 704-634-5899
Kurt Culbert, 704-202-3995
Andrew Giangola, 212-326-1880
Julie Perrier, 514-844-6665
SOURCE: Sprint Nextel