March 03, 2008

NASCAR Sprint Cup Series(TM) Now Fits in Your Pocket

NASCAR Sprint Cup Series Information Available in Free Wireless Application

HUNTERSVILLE, N.C., Mar 03, 2008 (BUSINESS WIRE) -- Sprint (NYSE:S), title sponsor of the NASCAR Sprint Cup Series(TM), today announced the availability of NASCAR Sprint Cup Mobile(SM) on many Sprint phones. The wireless application brings fans closer to the NASCAR Sprint Cup Series and provides instant access to NASCAR-related information and features via the Sprint Mobile Broadband Network. NASCAR Sprint Cup Mobile gives fans extensive racing information compiled on a wireless platform in an easy-to-use interface that is available at no additional charge to Sprint customers with a data pack.

"NASCAR Sprint Cup Mobile provides fans what they want right now with easy-to-find information and statistics about their favorite driver and sport," said Steve Gaffney, director of sports marketing for Sprint.

NASCAR Sprint Cup Mobile was designed to provide the most relevant and compelling information in one location. Open the application on a non-race day and automatically see the expandable menu options for the official points standings, drivers' statistics, NASCAR Sprint Cup Series news and the upcoming broadcast schedules. During race day or qualifying, the home screen will offer options for live leader boards, audio, video, a personalized "My Driver" section and real-time statistics. Users will be able to access the standard menu options by selecting the Menu soft key on the Home Page.

Sprint subscribers can wirelessly download NASCAR Sprint Cup Mobile in the following ways:

  • 1. Text NASCAR to the number 7777 on Sprint phones (standard rates apply) and receive a bounceback message with a link to the application.
  • 2. Browse Sprint wireless web. Enter "NASCAR" in the search box located on the Sprint Home wireless web page or go to Sprint Home > Sports > NASCAR.

Live Race Audio

Fans no longer need to be at the race track or within earshot of a radio to enjoy the excitement and information that only a race scanner can provide. NASCAR Sprint Cup Mobile allows fans to experience this aspect of racing through their Sprint phone with options that provide the in-car communications between all 43 drivers and teams plus live race broadcasts from MRN or PRN.

Real-Time Data

NASCAR Sprint Cup Mobile provides fans with real-time, race-day statistics and telemetry information for all the drivers in the field and makes a perfect companion for fans at home on the couch or on the go.

Breaking News and Information

Stay connected with 24-hour access to breaking NASCAR Sprint Cup Series news, driver updates, editorials, race broadcast schedules and more.

Video On Demand

NASCAR Sprint Cup Mobile features programming from NASCAR.com that includes race previews, recaps and highlights; behind-the-scenes interviews; insight and analysis from NASCAR industry experts; and video segments from NASCAR on SPEED.

My Driver

The "My Driver" section of NASCAR Sprint Cup Mobile allows fans to customize the application around their favorite driver. "My Driver" offers the ability to track a driver's progress during a race, access driver news, view his profile and statistics.

Instant Alerts

NASCAR Sprint Cup Mobile users can opt in to receive race results, qualifying, season statistics, breaking news and analysis from industry experts directly to their phone in an easy-to-read format.

For more information and high-resolution images of NASCAR Sprint Cup Mobile, please visit: www.sprint.com/sprintcup.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

Printer Friendly Version - in Spanish (PDF)

SOURCE: Sprint Nextel
Crystal Emerick, 704-361-5230

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