July 19, 2012

New Sprint Retail Store Opens in Roswell

Join Sprint on July 21 for a Grand Opening Celebration with Radio Disney

ATLANTA (BUSINESS WIRE), July 19, 2012 - Sprint (NYSE: S) announced today the opening of a new Sprint retail store in Roswell. The new store will provide Roswell customers another convenient location to purchase products and services from Sprint. The new Sprint retail center is located at 2300 Holcomb Bridge Road in the Centennial Village shopping center. The phone number is 678-461-0688.

Sprint will host a grand opening celebration from noon to 2 p.m. Saturday, July 21, with Radio Disney. There will be music, giveaways and the opportunity to try all of Sprint’s family-friendly products and services, including Sprint Guardian, a bundle of applications that give parents the ability to better manage their children’s wireless usage.

“We are excited to provide a new location for customers to learn more about our wireless phones, products and services, including our newly launched Sprint 4G LTE network,” said Jeff Bennett, regional vice president-Sprint. “The new Roswell store also includes a service and repair center to better serve the needs of our existing and new customers in the Roswell area.”

Sprint is committed to creating a retail experience that offers hospitality and relationship-building with new and current customers. The new Roswell location offers customers a unique way to experience Sprint's products and services, including voice, data access, text, email, Sprint ID and Sprint 4G LTE, in an environment that encourages hands-on learning and interaction.

In addition, Sprint is the only wireless carrier to offer Ready Now service with trained retail associates to work one-on-one with customers to personalize their device, set up features, and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at www.sprint.com/storelocator.

Jonathan Rodgers is the manager for the retail center. He will have a staff of 13.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 56 million customers at the end of the first quarter of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers and most improved in customer satisfaction across all industries during the last four years. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.



Kristin Wallace, 404-649-8222

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