April 03, 2013
Now You Can Be Kevin Durant For a Day With the Sprint #BKD4ADAY Promotion
Enter Now Through June 6 For Chance to Win an NBA Experience of a Lifetime
OVERLAND PARK, Kan. (BUSINESS WIRE), April 03, 2013 - If you’ve ever wanted to know what it’s like to be an NBA superstar like Kevin Durant, now’s your chance thanks to the Sprint (NYSE: S) #BK4ADAY (Be Kevin Durant For a Day) promotion.
The #BKD4ADAY promotion gives fans three ways to get to know Durant on a more personal level than most fans ever have with a star of his magnitude: on Twitter, where fans can interact with him via a trivia contest, and by “doing the Durant,” where fans imitate KD by submitting a photo pointing to the sky in celebration the way Durant does. The more that fans participate, the more opportunities for entry they’ll be given.
Fans can enter, and track all of their entries, by going to Sprint.com/NBA on their computer or mobile device. Fans can also register their Twitter handle at Sprint.com/NBA to earn additional entries every time they interact with Durant on Twitter.
To enter via the Twitter method of entry, fans must follow Durant using his official handle @KDTrey5 and then reply to one of his posts asking fans for their opinions using the hashtag #BKD4ADAY. The more often fans respond to Durant’s posts about the program, the more entries they will be given.
Beginning April 10, fans can earn additional entries by participating in a daily KD Quiz on their computer or mobile device at Sprint.com/NBA. The trivia game will have an instant winner every day throughout the promotion. Prizes will include Sprint HTC One phones, Durant-autographed basketballs or NBA Store gift cards. On April 20 fans can earn further entries by submitting photos on Twitter or Instagram featuring their best KD imitation using the #BKD4ADAY hashtag. Fans must first register their Twitter or Instagram handles on Sprint.com/NBA. Photos submitted will be shared on Sprint.com/NBA.
The winning fan will get the following NBA experiences of a lifetime:
- Be Durant’s guest at a game (includes game tickets, hotel, travel arrangements and spending money)
- Take a road trip to Los Angeles to see Durant play (includes game tickets, hotel, travel arrangements and spending money)
- Meet Durant and get a shout-out from KD via Twitter
- Durant will pick out a stylish new outfit for you
- Get a therapeutic Sports Recovery Massage, just like Durant gets after practice or a game
- Get an official KD signature backpack containing premium headphones, a pair of Durant's sneakers, a jersey and basketball signed by Durant, and more
- HTC One® from Sprint signed by Durant, with one year of Sprint domestic service
As the Official Wireless Service Partner of the NBA, Sprint brings NBA fans closer to the action on the court with NBA Game Time application from Sprint, which lets fans follow live coverage of every NBA game all season long.
Only with NBA Game Time from Sprint can fans watch live games on the Sprint TV ESPN channel and receive free and unlimited access to all the features of NBA Game Time Plus, including live radio broadcasts, game video alerts and real-time scores and statistics. And it’s all free with a Truly Unlimitedsm data plan only from Sprint with no metering, no throttling and no overages all while on the Sprint network.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of 2012 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The American Customer Satisfaction Index rated Sprint No. 1 among all national carriers in customer satisfaction and most improved, across all 47 industries, during the last four years. Newsweek ranked Sprint No. 3 in both its 2011 and 2012 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND PUERTO RICO 18 YEARS AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 6/6/13. For Official Rules, prize descriptions and odds disclosure, visit http://sprint.promo.eprize.com/kevindurantsweeps/. Sponsor: Sprint Communications Company, L.P., 6200 Sprint Parkway, Overland Park, KS 66251.
Dave Mellin, 720-840-4788