Sprint.com

January 03, 2011

Open Letter from Todd Rowley, Vice President 4G - Sprint continues to lead in 4G

It’s likely you’ve seen a lot more talk about 4G lately, as others begin to advertise what Sprint has been doing for over two years now – providing you with a real 4G mobile internet experience, like you expect at home or in the office, but on the go.
 
While everyone’s 4G and “4G-like” claims can be confusing, what really matters hasn’t changed – and that’s what Sprint customers can do with 4G from Sprint. As the first national carrier to launch a 4G network and the first to provide 3G/4G phones, mobile hotspots and computers with both 3G and 4G inside, Sprint is leading a revolution in wireless – a generational leap from one level of technology to another.  
 
Why will Sprint continue to be your best choice for 4G?
 
  • EXPERIENCE: Sprint offers a proven 4G experience compared to other carriers who are just getting started.  Sprint 4G covered over 70 markets and roughly 120 million POPS as of the end of 2010, and we’ll continue to expand across the U.S.
  • DEVICES: Sprint offers nearly a dozen 4G devices – 2 award winning 3G/4G phones: HTC EVO™ 4G and Samsung Epic™ 4G, the Overdrive™ 3G/4G Mobile Hotspot by Sierra Wireless, and an embedded 3G/4G notebook and 3G/4G netbook.
  • VALUE: Among the top four carriers, only Sprint offers unlimited 4G plans, at an affordable price.
  • NETWORK: We have more spectrum than any other national carrier for rolling out 4G. What does that mean? The Sprint 4G network will continue to offer you a strong, fast, dependable 4G experience even when the network has millions more users.
  • 4G FOR BUSINESS: Nobody knows business like Sprint.
 
What can you do with Sprint 4G?
Your Sprint 4G experience is as individual as you are. Video chat, game, stream video on your iPad™ using your Sprint 4G hotspot. Leave the camera at home since your Sprint 4G phone takes great pictures you can share right away. Shop online to quickly compare prices while you’re at the department store. Navigate instantly when you’re on the go. Balance your work and your personal lives by getting that huge file securely on your company’s network while you’re away from the office. Watch your own personal TV while you’re working out or waiting at that appointment.
 
With Sprint 4G, you can video chat using one of our award-winning 3G/4G phones HTC EVO 4G and Samsung Epic 4G. But you can also use those phones or a 4G hotspot device to create your own personal 4G hotspot when you’re on the go and make the most of devices like laptops and e-readers. With Sprint 4G, can be your own hotspot.
 
Proven 4G experience
It’s no wonder Sprint has more 4G customers than anyone in the world. Why does that matter to you? While others are just getting started rolling out 4G, we keep getting smarter and smarter about how 4G can make your life better, and we incorporate these lessons into our products and pricing. 
 
Devices
We know you want a choice in how to access the mobile internet – so we offer 11 different 4G devices from two award-winning 3G/4G phones to mobile hotspots, USB dongles and routers, and even a notebook and a netbook from Dell. And more 4G devices are on the way.
 
Value
We know you don’t want to have to worry about overage charges, so our 4G is unlimited – letting you explore how a faster connection on a powerful device and dependable network can improve your life without wondering how many megabytes that video your friend just sent is going to use. Go ahead and see it now! Watch it now! Send it now! This is the value we provide – Sprint’s Everything Data plan with Any Mobile Anytime(SM) for $69.99 per month plus $10 Premium Data add-on still beats the competition (prices exclude surcharges and taxes). Only Sprint offers unlimited calling to any mobile in America, unlimited text, 3G/4G data and GPS while on the Sprint network for only $79.99 per month – a savings of $39.99 per month vs. Verizon’s plan with unlimited talk, text and Web, and a savings of $35 per month vs. AT&T’s plan with unlimited talk, text and just 2 GB of data., And we offer free 3G/4G mobile broadband devices, which cost $100 even after rebates from our competition (after $100 mail-in rebate and excluding taxes).
           
Sprint is leading the 4G business revolution
No one understands more than businesses that being able to do things faster and securely means savings to the bottom line. And with Sprint 4G, our business customers are improving processes using Sprint. We expect to continue to lead the 4G revolution in business. Sprint has already begun to harness the power of 4G for machine-to-machine (M2M) solutions for digital signage, video monitoring and smart grid applications for the remote monitoring of utilities. Our 4G leadership has resulted in partnerships with companies such as Calgary Scientific to introduce first of its kind mobile medical imaging solutions to healthcare providers, helping propel the use of mobile devices in medical specialties. And for our public sector customers: after installing video surveillance units powered by Sprint 4G, the DeKalb County Police Department were better able to handle critical response situations – because with Sprint 4G, you can really see all the necessary details.  Industries as diverse as broadcasting, healthcare, education, retail and transportation are benefitting from solutions enabled by 4G. In an economy where we’re all watching expenses, Sprint 4G is playing a key role in saving these companies time and money.
 
So, regardless of what others may say about technology platforms, megabytes and maps, at Sprint, we will continue to leverage our network expertise and our award-winning innovations to help you discover how to make your life or your business even better with 4G.
 
We want to know – what can YOU do with 4G?
 
Tell us at community.sprint.com
 
For a list of Sprint 4G announcements, visit the Sprint 4G Information Center.
 
Sincerely,
 
Todd Rowley
Vice President, 4G
Sprint Nextel Corporation

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