Sprint.com

October 21, 2010

payLo™ by Virgin Mobile Adds $30 1,500-Minute Plan to Simple and Straight-Forward Pay-As-You-Go Portfolio

$30 gets you tons of talk, plus text and data

WARREN, N.J. (BUSINESS WIRE), October 21, 2010 - Continuing to offer affordable alternatives to long-term wireless contracts for cell phone users seeking more basic service, payLo™ by Virgin Mobile today announced a 1,500-minute plan for $30. The plan gives customers 1,500 anytime minutes of talk, 500 messages and 10MB of Web access. Specifically tailored to meet the needs of the voice-centric customer who does not necessarily need ‘unlimited service,’ the 1,500-minute plan is available today at www.virginmobileusa.com and soon with retailers.

Rounding out its simple and easy portfolio, the addition of the plan provides customers three straight-forward plan options:

  • $30/1,500-minute1/expires in one month/also includes:
    • 500 messages (text, picture messages, e-mail and IM)
    • 10MB Web access
  • $20/400-minute1/expires in one month
  • Basic Rate 20-cents per minute/expires in 90 days

“There are still a sizable number of customers in the market for voice-led, value-oriented plans that include access to text and data,” said Bob Stohrer, vice president-Marketing, Virgin Mobile USA. “payLo is now providing great value at affordable price points without forcing customers to buy more than they need. payLo plays an important role within our overall portfolio of brands and further solidifies our leadership position across a wide range of offer types."

According to second quarter 2010 Nielsen data2, customers paying by the minute [or on daily or annual plans with limited minutes] make up 60 percent of the prepaid market. This new 1,500-minute offer, and payLo’s existing 400-minute plan, taps into another segment – monthly plans with minutes included – which represents an additional 16 percent of prepaid customers.

New Handset

To make it even easier to talk and text, payLo has added the Kyocera S2300 messaging phone to its lineup of handsets. The S2300 is a candybar-style phone with a vibrant 2.2-inch color display sitting above a full QWERTY keypad that is ideal for texting, e-mailing and Instant Messaging (IM). It also features a 1.3-megapixel camera and Bluetooth® 2.1 technology. Retailing at $69.99 (excluding taxes), the handset will be available at select independent Virgin Mobile retailers later this month.

With payLo by Virgin Mobile, there are no activation or termination fees and no long-term contracts. Adding to a monthly balance is simple with Virgin Mobile or payLo Top-up cards, or with a credit/debit card or PayPal account online at www.virginmobileusa.com. payLo by Virgin Mobile offers $10, $20 or $30 Top-Up cards (prices exclude taxes and fees), which can be used to purchase monthly service and additional items, such as text messaging, Web access, ringtones and downloads. Top-Up cards can be purchased at thousands of retail stores nationwide.

About Virgin Mobile USA

Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile's Beyond Talk™ plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Target, Walmart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Broadband2Go services. Purchase and experience Virgin Mobile on the Web and at Facebook, Twitter, You Tube and www.virginmobileusa.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.1 million customers at the end of the second quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 Additional minutes are 10-cents each; does not apply to Basic Rate. State and local taxes and fees may apply.

2 Data based on Q2 Nielsen research.

 

Contact(s):

Virgin Mobile USA
Nichole Cappitelli, 949-748-3364
Nichole.cappitelli@sprint.com
or
Amanda Diaz, 909-226-0038
Amanda@allisonpr.com

 


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