July 15, 2010
payLo(TM) by Virgin Mobile Launches with Minutes as Low as 5 Cents
WARREN, N.J., Jul 15, 2010 (BUSINESS WIRE) --
payLo(TM) by Virgin Mobile launched today as the newest extension of Sprint's powerhouse prepaid portfolio. payLo by Virgin Mobile offers a 400-minute plan for just $20 a month, providing budget-conscious consumers one of the best prepaid wireless values with minutes as low as 5 cents.
This new sub-brand is available now at http://www.virginmobileusa.com/paylo/paylo-plans.html and will begin rolling out at retail this month in drug and convenience stores as well as RadioShack and Best Buy. With payLo by Virgin Mobile, there are no activation or termination fees and no long-term contracts.
"payLo is perfect for low-usage wireless consumers who primarily use voice to stay connected and are looking to keep their wireless spending to roughly $20 or less per month," said Neil Lindsay, chief marketing officer, Virgin Mobile USA. "Pay-as-you-go has been the bread and butter of Virgin Mobile's base and growth. With the recent introduction of Virgin Mobile's new Beyond Talk monthly plans for data-centric wireless consumers, we wanted to continue to serve these voice-focused customers the best we can with pay-by-the-minute offers. It's the perfect complement to our multibrand strategy."
Simple and easy, payLo by Virgin Mobile includes customer-friendly plans as part of the simplified portfolio:
payLo by Virgin Mobile offers handsets with the most basic functions consumers need - voice mail, text messaging and caller ID. The easy-to-use, affordable and stylish units include the LG101(R) priced at just $19.99 and the Samsung(R) M340 at $39.99 (prices exclude taxes).
payLo by Virgin Mobile lets customers activate additional minutes and add money to their account with a $20 Top-Up card and a $10 Top-Up card (prices exclude taxes and fees) to add funds for text messaging, Web access, ringtones, downloads and more. Adding to monthly balances is simple with Virgin Mobile or payLo Top-Up cards, or with a credit/debit card or PayPal account online at www.virginmobileusa.com.
Consumers can take advantage of the following low rates: additional minutes at 20 cents each, texting for 15 cents each and 25 cents per picture message. Those customers who use data can access it through their handset for a basic rate of $1.50 per megabyte.
According to Q1 2010 data from Nielsen, pay-as-you-go customers make up 62 percent of the no-contract market share*.
*This data is based on the existing base of subscribers across all carriers.
About Virgin Mobile USA
Virgin Mobile USA, one of Sprint's prepaid brands, offers millions of customers control, flexibility and connectivity through Virgin Mobile's Beyond Talk(TM) plans for mobile phone service and prepaid Broadband2Go high-speed Web access. Virgin Mobile branded handsets are available at more than 40,000 retail stores, including Target, Wal-Mart, Best Buy and RadioShack. Top-Up cards are available at approximately 150,000 locations nationwide and can be used for Assurance Wireless, payLo and Broadband2Go services. Purchase and experience Virgin Mobile at www.virginmobileusa.com and at Facebook, Twitter, and You Tube.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48 million customers at the end of the first quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, and the first and only wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Assurance Wireless and Common Cents Mobile and instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. With its customer-focused strategy, you can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
Virgin Mobile Corinne Nosal, 908-607-4235 Corinne.email@example.com