Sprint.com

August 21, 2007

Personality Types and Wireless Phones

MyCellStyle.com Matches People's Most Valued Accessory, a Wireless Phone, to Their Style and Personality
LOS ANGELES, Aug 21, 2007 (PrimeNewswire via COMTEX News Network) -- Face it. Your cell phone says as much about you as your handbag or expensive shoes. If you need help finding the perfect wireless device to match your individual sense of style, help is here.

Log on to www.MyCellStyle.com -- launched by Sprint -- and take a personality quiz to figure out your "cell style."

Can't live without music? Phones such as the MUZIQ(tm) by LG(r) or the UpStage(tm) by Samsung(r) can offer you unmatched musical quality via the Sprint Music Store(sm) or Sony's MusicBox Connection. Music lovers also can view the latest editions of Vibe or Spin magazines right on their phones so they're tuned into the latest music trends.

Do you love to travel? The BlackBerry(r) 8830(tm) World Edition Smartphone and IP-830W by Samsung(r) lets you connect from exotic locales of your choice.

MyCellStyle.com was designed with the help of personal style consultant Gregg Levine, founder of your STYLE WISEguy. For more than a decade, Gregg has advised a wide range of media, corporate, political and individual clients on a variety of branding, communications and personal style issues.

"Your style is a window on who you are and what you are all about -- it is the public face of your personal brand," said Levine. "If you think about it, any choice you make, any item or accessory, tells a little story, and if you tell your story well, it can enhance and enrich your brand. How a person chooses and uses a mobile phone can say volumes about his or her personal take on style."

To take the cell phone personality quiz, log on to MyCellStyle.com. Service availability will vary by phone/network and may be subject to additional fees.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

The Sprint logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4111

This news release was distributed by PrimeNewswire, www.primenewswire.com

SOURCE: Sprint

Sprint
          Media Contacts:
          Kathleen Dunleavy
            310-709-3689
            Kathleen.dunleavy@sprint.com
          Caroline Semerdjian
            415-278-5364 
            caroline.semerdjian@sprint.com


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