All the Best of Award-Winning Instinct, Including Visual Voicemail, Speech to Action with GPS Integration, Full Touch-Screen and the Speed of America's Most Dependable 3G Network, Coming Soon on New Instinct s30
Samsung Instinct s30 Fact Sheet (pdf)"
LAS VEGAS--(BUSINESS WIRE)--Mar. 31, 2009--
Sprint (NYSE:S) and Samsung Telecommunications America (Samsung Mobile)
today announced the upcoming availability of Samsung Instinct®
s30™, a successor to the iconic Samsung Instinct touch-screen phone that
made its debut last summer exclusively from Sprint. Instinct s30 offers
full touch screen functionality and the broadband speeds of America’s
most dependable 3G network.*
Instinct s30 raises the bar with built-in instant messaging, an improved
Web-browsing experience through both the default browser and Opera Mini
4.2 as well as the popular games “Guitar Hero® – World Tour” and “Are
You Smarter Than a 5th Grader” preloaded to keep consumers
connected and entertained while on-the-go. Instinct s30 offers a thinner
streamlined design for a smoother feel in the user’s hand with two color
options – Cobalt Metal or Touch of Copper.
Advanced features balance business and personal needs
Instinct s30 is ideal for customers looking to simplify and increase the
productivity of their business and personal lives with quick access to
corporate calendar functionality via Microsoft® Outlook®.
Sprint Mobile Email Work provides access to corporate email, contacts
and calendar from Microsoft® Exchange Server 2000, 2003 or
2007 accounts, or IBM Lotus Domino accounts at no additional charge.
Like its predecessor, Instinct s30 has the following industry-leading
Expansive touch-screen featuring localized haptic feedback giving
users a gentle vibration as they use the virtual QWERTY keypad
Live Search for Sprint, powered by Microsoft, provides easy access to
directory information on-the-go, GPS-enabled directions, interactive
maps and one-touch click to call access
Visual Voicemail, allowing users to listen to messages in their order
of preference and manage them with a simple tap of the screen
Sprint TV®, with an extensive selection of channels and
Sprint Music Store, allowing users to browse and wirelessly
download full-length songs directly to their phone for just 99 cents
Advanced stereo Bluetooth® 2.0
SMS voice and text messaging with threaded text
True HTML Web experience from both the enhanced embedded browser and
the addition of Opera Mini 4.2 with a desktop-like browsing experience
2.0 megapixel camera with camcorder
Instinct s30 offers a Speech to Action button, which provides many
functions using voice activation including call, text, picture
messaging, traffic, movie, sports, news and search. Speech to Action
brings the user seamless integration with Sprint Navigation, powered by
Telenav, with GPS-enabled audio and visual turn-by-turn driving
directions, one-click traffic rerouting and more than 10 million local
“Samsung Instinct s30 is proof that it is possible to improve on even
one of the most successful mobile phones,” said Bill Ogle, chief
marketing officer for Samsung Mobile. “Instinct s30 offers people a new
way to enjoy a fast and fun user experience with their phone.”
More Open for Developers
Instinct S30 will also be more “open” than its predecessor, with access
to core Java APIs (application programming interface), including
messaging, multimedia and Bluetooth, which allow developers to take
advantage of the phone’s features. By providing this open access, Sprint
is providing what developers have been seeking and making it possible
for them to create more sophisticated and innovative new applications
for customers to use on the Instinct family of phones.
Developers will have open access to the following Java APIs when
creating applications on Instinct s30:
Multimedia: recording audio, playing media files such as MP3 songs,
streaming content and using the camera to take pictures
Messaging: sending and receiving messages
Bluetooth: establishing connectivity to send/receive data with
Contacts/Calendar: reading and writing to contacts/address book, and
reading and writing to events
File Access: reading and writing to the internal file access on the
“We are excited to introduce Instinct s30 into our portfolio in a few
weeks as we continue the tradition of innovative and easy-to-use
touch-screen devices that will appeal to a broad array of our
customers,” said Kevin Packingham, Sprint senior vice president of
product and technology development. “The original device surpassed our
highest expectations for both customer interest and industry accolades.
The enhancements on Instinct s30 make it even more versatile for our
customers, and access to core Java APIs, such as messaging and
multimedia, will make it even easier for more developers to create new
Sprint plans to extend access to these Java APIs to the Instinct s30’s
predecessor, Instinct, within the next few months through an
over-the-air software update. The Java APIs will then be available on
all future Java-enabled Sprint phones.
In providing open access to these capabilities, Sprint is creating a
leading open software environment for developers to create innovative
applications. Sprint’s industry-leading Application Developer Program (http://developer.sprint.com/instinct)
further supports development in an open environment by providing an
extensive set of free resources, including a kit with Instinct
programming templates and device emulation, sample applications with
source code, developer guides and developer forums.
Industry-leading Value with Simply Everything
The most popular rate plan for Instinct users, Sprint’s Simply EverythingSM
plan, provides unlimited nationwide calling, texting, email, Web
browsing, GPS navigation and much more for only $99.99 per month.
Comparable yearly messaging and data plans on Verizon and AT&T cost the
consumer an additional $475**. Sprint’s Simply Everything
Family plan, with unlimited voice, data and messaging for two customers,
is $955 cheaper per year than Verizon’s and AT&T’s similar plans.
Everything Data plans are a great value starting at just $69.99 per
month for 450 anytime minutes of talk time with unlimited data,
including texting, email, Web browsing, GPS navigation and exclusive
content such as NFL Mobile Live™ and NASCAR Sprint Cup Mobile™.
Unlimited mobile-to-mobile calling to other Sprint customers and free
nights and weekends starting at 7 p.m. are included in these affordable
Within a few days after its release, Instinct became the fastest-selling
EVDO handset in Sprint history. Instinct accounted for more than 20
percent of all Sprint handsets being sold during the first two weeks of
availability and continued to sell at a record pace through the 2008
holiday season. Instinct users consume data at a rate of approximately
five times more than any other Sprint device, especially music and other
downloads, text messaging and GPS navigation.
Beginning on April 19, customers will be able to purchase Instinct s30
through Sprint retail stores, Web (www.sprint.com)
and telesales (1-800-SPRINT1) for $129.99 at launch with a two-year
agreement, $70 instant savings and $100 mail-in rebate. Pre-registration
is now available at www.sprint.com/SamsungInstinctS30.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving more than 49 million customers at the end
of the fourth quarter 2008; industry-leading mobile data services;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of
Samsung Electronics Co., Ltd., researches, develops and markets wireless
handsets and telecommunications products throughout North America. For
more information, please visit www.samsungwireless.com.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2007 consolidated sales of (US)$105 billion. Employing
approximately 150,000 people in 134 offices in 62 countries, the company
consists of two main business units: Digital Media & Communications and
Device Solutions. Recognized as one of the fastest growing global
brands, Samsung Electronics is a leading producer of digital TVs, memory
chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
* Claims: Based on independent, third-party drive tests for
3G data connection success, session reliability and signal strength for
the top 50 most populous markets from March 2008 to September 2008.
** Existing customers can switch plans without renewing their
contracts. New lines of service require a two-year agreement.
Comparisons to Verizon and AT&T are based on publicly available
information as of Feb. 5, 2009, comparing base monthly rates, excluding
taxes, surcharges and fees.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5930476&lang=en
Caroline Semerdjian, 415-572-5828
Group for Samsung Mobile
Brett White, 817-992-6770