Sprint.com

October 15, 2007

SEE (Sprint Exclusive Entertainment) Launches as Only Network of Original TV Programming on Mobile

Top Lineup of Hosts Include Former NFL Star Marshall Faulk, Former MLB Manager Joe Girardi and Former VH1 VJ Rachel Perry

SEE Produces Extensive Programs About Music, Sports and Entertainment News for Viewing on Sprint Wireless Phones

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Oct. 15, 2007--Sprint (NYSE:S) is the only U.S. wireless carrier to produce its own network of original TV programming, today launching SEE (Sprint Exclusive Entertainment). SEE delivers exclusive TV programs on Sprint video-enabled phones at no extra charge to customers with any Power Vision data plan. SEE can be accessed in three easy steps: by simply clicking on the phone's media player from the main screen, scrolling to SEE on a channel menu similar to cable TV, and then selecting a program to watch.

SEE's brief on-demand programs average approximately two minutes in length and focus on three major areas - sports, music and entertainment news. The programs are shot at various on-site locations and at a brand-new studio managed by production partner Intersport. SEE delivers more than 150 programs each week that are hosted by well-known personalities.

Sports

Providing expert analysis throughout the day before and after sporting events, hosts include:

  • Marshall Faulk (former NFL MVP running back, current NFL Network analyst)
  • Drew Rosenhaus (popular sports agent)
  • Trev Alberts (former ESPN Game Day anchor, College Football All-American)
  • Tom Waddle (former NFL wide receiver, ESPN Radio host, NFL Network talent)
  • Joe Girardi (three-time World Series Champion, FOX and YES Network broadcaster)
  • Jenn Sterger (former SI.com commentator)
  • Hub Arkush (ProFootballWeekly.com managing editor)
  • Dave Revsine (former ESPN Sports Center anchor, Big Ten Network broadcaster)
  • Dorsey Levens (Super Bowl Champion)

In addition to general sports commentary, specific SEE sports programs focus on NASCAR, golf, fantasy sports and football, including the NFL Center program with highlights from every NFL game throughout the season. SEE will also provide full coverage from an on-site studio at events such as Super Bowl XLII and the men's college basketball tournament.

Music

Hosted by former VH1 VJ Rachel Perry, SEE offers an ever-expanding variety of music content from across genres, including:

  • music news about artists, album releases and upcoming tours
  • a weekly "Top 10 Videos" segment
  • exclusive artist interviews
  • exclusive concerts

As news breaks, SEE music programs are released throughout the day. SEE delivers exclusive content from some of the hottest names in the music industry, including Hurricane Chris, Juanes, Rihanna, Soulja Boy, Sum 41, T.I. and T-Pain.

Entertainment News

SEE is the exclusive mobile provider of CelebTV.com, which delivers the latest celebrity and entertainment news from host Kelli Zink, who is also a frequent commentator on shows from FOX, CNN, MSNBC and others. CelebTV.com provides 10-12 updates everyday about everything in Hollywood.

SEE's studio is equipped with state-of-art technology including satellites, fiber, lighting grids, multiple flat-screen LCDs, several editing suites, top-of-the-line studio cameras and high-powered graphics computers. SEE will continue to build its content offerings in the months ahead. For more information about SEE, including online examples of actual segments, visit www.sprint.com/see. For video of SEE highlights and a tour of the SEE studio, as well as downloadable high-res images of SEE on Sprint phones, visit www.sprint.com/seepresskit. To access SEE on Sprint phones, standard Vision charges apply.

About Sprint Video

Sprint has a strong history of providing wireless data services that are innovative and unique, and Sprint's video offerings are a distinct example of this leadership. Sprint offers more than 70 video and audio channels of on-demand, linear and simulcast programming. Sprint has consistently led mobile video since becoming the first carrier in the United States to launch any type of multimedia experience on mobile phones in 2003, beginning with 1KTV's video slides and audio. Additionally, Sprint was the first U.S. mobile carrier to:

  • Receive an Emmy(R) Award (Outstanding Achievement in Engineering Development from The Academy of Television Arts and Sciences)
  • Offer live television programming on mobile phones (MobiTV)
  • Produce its own network of exclusive sports, music and entertainment news programs (Sprint Exclusive Entertainment)
  • Broadcast a live concert directly on mobile phones (Bon Jovi)
  • Offer full-length on-demand movies on mobile phones (Sprint Movies)
  • Deliver a continuous streaming audio and video product up to 15 frames per second
  • Offer a Spanish-language live TV service (Sprint TV En Vivo)

About Intersport

Intersport was formed in 1985 and is an Emmy-Award-winning creator, producer and distributor of original sports and entertainment programming and an industry leader in event marketing and corporate hospitality. Intersport's Media Division is one of the largest independent producers of television and digital programming in the United States, and distributes content across all media platforms. The Digital Media Group produces content and programming for Sprint Exclusive Entertainment (SEE), which is the umbrella covering Sprint's made-for-mobile sports, music and entertainment news offerings. Intersport's Entertainment Group produces CelebTV.com, the first and only online destination offering the latest entertainment news in a fast-paced VOD (Video on Demand) format, which also airs through SEE. Intersport's Television Group creates and produces sports and entertainment programming across all of the broadcast networks and many major cable networks. The Intersport Event Marketing Group designs and executes national event marketing initiatives. Intersport creates, executes and manages major event corporate hospitality programs. Intersport is headquartered in Chicago with offices in New York City and Los Angeles and can be found on the Internet at www.intersportnet.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter of 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

CONTACT: Sprint Nextel
Aaron Radelet, 703-433-8246
or
Dave Mellin, 720-840-4788

SOURCE: Sprint Nextel



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