February 07, 2006
Sprint and Bones in Motion Launch Mobile Fitness Application
BiM Active transforms mobile phone into virtual coach to achieve fitness goals
PHOENIX — 02/07/2006
Need help sticking to your New Year's Resolution to get in shape? Sprint (NYSE: S) and Bones in Motion are offering BiM Active, the first in a suite of applications that enables active individuals to use Sprint and Nextel phones and the Web to achieve their fitness and lifestyle goals.
BiM Active enables runners, cyclists, and walkers to wirelessly capture and monitor their activity in real-time on GPS-enabled Sprint and Nextel phones. The service transforms the phone into a virtual coach and offers users feedback during their exercise through sound alerts. When the activity is complete, the exercise information is uploaded to a personal Web portal on www.BimActive.com. There, users can chart their personal progress and share information such as routes with ratings and reviews.
"Sprint customers can use BiM Active to transform their mobile phone into a fitness and lifestyle enhancement tool," said Alana Muller, director of information data services for Sprint. "This is just one of the many location-based consumer applications Sprint offers that gives customers personalized information when and where they want it on the device they always have with them."
With BiM Active, users can:
Do it: Record in real-time the distance, speed/pace, location, elevation and calories burned for outdoor activities. Real-time audible feedback provides motivation to achieve fitness goals.
View it: See performance summary, activity maps and speed and elevation charts on the phone.
Share it: Wirelessly upload performance data to a personal online portal where users can view their activities, save and compare them with previous entries. They can also publicize information, including personal achievements and trail advice with the BiM online community.
"Whether you are training for a triathlon or walking to get in shape, BiM Active is a motivational tool that provides instant audible feedback during the activity and support and information online," said Andrew Graham, CEO of Bones in Motion. "Our vision is to create a truly interactive experience and virtual community that helps people achieve their fitness goals."
BiM Active is available from Sprint for $9.99/month. For more information, visit www.sprint.com or www.bonesinmotion.com. To experience a live demonstration, visit pod #63 at the DEMO Conference on Feb. 6-8 at the Pointe South Mountain Resort in Phoenix, Arizona.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About Bones in Motion
Bones in Motion (BiM) provides award winning, subscription-based mobile lifestyle phone applications and services. For the active consumer, BiM is a catalyst for extending the mobile phone to become a motivational companion for fun, fitness, sports, diet, and personal safety.
The first BiM application won the Grand Prize at the 2005 Navteq Global LBS Challenge over 180 other applicants by ballot among independent judges from Directions Magazine, HP, Mapquest/AOL, Microsoft, Motorola, Nextel, Sprint, SK Telecom, U.S. Cellular and Verizon Wireless. For more information on Bones in Motion, please visit http://www.bonesinmotion.com.