June 21, 2006
Sprint And Interscope Records Deliver The First-Ever Music Series Exclusively For Mobile Phones In U.S.
Busta Rhymes, Dashboard Confessional and Wolfmother among Artists Participating in Inaugural Sprint Music Series on Sprint TV
Aaron Radelet, Sprint
Dennis Dennehy, Interscope
OVERLAND PARK, Kan. and NEW YORK CITY — 06/21/2006
This summer, only Sprint customers hold the ultimate “tickets” and “backstage passes” to the music world's hottest new virtual “club.” Sprint (NYSE: S) and Interscope Records today announced the premiere of the Sprint Music Series – the first-of-its-kind, made-for-mobile studio sessions available exclusively on Sprint TVSM, Channel 33. The Sprint Music Series features a mix of established and up-and-coming artists including Busta Rhymes, Dashboard Confessional, Keane, Mobb Deep, Olivia, Robin Thicke and Wolfmother, with additional artists to be announced soon.
Each session from the Sprint Music Series will include exclusive audio and video of an artist or group in an up-close unfiltered performance of three to four songs and an intimate one-on-one interview. The Sprint Music Series will begin June 23 with a session from Dashboard Confessional and will continue every Friday throughout the summer for a total of nine sessions. The Sprint Music Series will be available for free for all Sprint PCS VisionSM and Power VisionSM customers who have multimedia phones and data plans. Additionally, customers can further enjoy the Sprint Music Series by purchasing the exclusive live recordings in Music Tones, Video Ringers, Call Tones and full-song downloads from the Sprint Music StoreSM.
“Once again, Sprint is leading mobile music by demonstrating new ways to enjoy artists on the one device that people carry with them wherever they go,” said Alana Muller, director of entertainment product marketing, Sprint. “With nearly four million songs downloaded on our Sprint Music Store since its unprecedented launch last October, customers have clearly shown that music and mobile are a winning combination, and we are committed to continuing to work with partners such as Interscope to push the limits of the unique possibilities in this space.”
“Interscope and Sprint are redefining for the industry how music can be enjoyed. The Sprint Music Series is a great way to experience favorite artists and to potentially discover new music that customers may not have otherwise come across,” said Courtney Holt, head of new media and strategic marketing, Interscope Records. “This summer, Sprint customers won't have to worry about the potential rain, mosquitoes or stadium traffic of an outdoor concert and can instead see and listen to great performances whenever they have a few extra minutes throughout their busy day.” Customers can access the Sprint Music Series anywhere within the extensive nationwide coverage areas of the Sprint PCS Vision or Sprint Power Vision networks. For more information, visit www.sprint.com/getit.
About Sprint Music
Sprint continually provides wireless data services that are first, better and unique, and Sprint's music offerings are a distinct example of this leadership. Sprint was the first U.S. mobile carrier to provide:
- a service that allows full-length songs to be downloaded over the air via the Sprint Music Store
- live TV and exclusive video and audio of a full-length rock concert (Bon Jovi)
- streaming music and continues to provide exclusive streaming music channels, including SIRIUS Music and Rhapsody Radio
- video ringers, which play clips from music videos instead of a traditional ring
- ringers that sound like actual song recordings via Music Tones and to allow customers to create their own original ring tones via ToneMaker DJ
- gold and platinum awards when artists' albums sell 500,000 and one million Music Tones respectively
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone.
About Interscope Geffen A&M Records
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world's largest music company.