August 09, 2006
Sprint and Major League Baseball Advanced Media Reach Landmark Agreement Offering Live Major League Baseball Gameday Audio - Fans' Mobile Lifeline To Every Game
OVERLAND PARK, Kan. — 08/09/2006
The trade deadline has passed, the rosters are set, and fans can't afford to miss one minute of major league baseball action. Thanks to a new mobile feature from Sprint (NYSE: S), now they won't have to. Sprint today announced the availability of Major League Baseball's Gameday Audio on Sprint wireless phones. Baseball fans can catch the live radio broadcast of every major league game for just $5.99 per month.
"Consumers have come to rely on Sprint as the wireless carrier with the power to offer the most comprehensive mobile sports and entertainment packages. And now, baseball is no exception. Fans can enjoy every major league baseball game, virtually anytime, anywhere," said Alana Muller, director of product marketing for Sprint. "As pennant races heat up in August and September, Gameday Audio is just one more reason our customers won't leave their houses without their Sprint mobile phones."
America's pastime - anytime
Gameday Audio will be available for purchase via the mlb.com WAP site, accessible from Sprint's Vision home deck while on the Nationwide Sprint PCS Network or the Power Vision Network. This unique offering allows the user to launch the multimedia content live via the MLB.com WAP site which contains the same features fans expect from MLB.com. For $5.99 per month, Sprint PCS Vision® and Power Vision(SM) subscribers will have access to the live radio broadcast of every major league baseball game. Fans can choose either the home or away teams' flagship station coverage or, where available, games broadcast in Spanish. The service is available on sixteen different multimedia handsets in Sprint's line-up. To learn more about Sprint's Vision and Power Vision handsets visit www.sprint.com.
About Sprint Sports Content
Sprint continually produces wireless data services that are first, better and unique - and the company's sports offerings are a distinct example of this leadership. Sprint's sponsorship of NASCAR's premier series, the NEXTEL Cup, and the National Football League yield compelling and exciting content for Sprint customers, such as:
NFL Mobile, which provides:
- Exclusive mobile access to NFL video and audio game highlights;
- A live stream of NFL Network and exclusive mobile access to NFL Films;
- Real-time Gamecenter, providing up-to-the-minute details for every player and every game.
A variety of NASCAR NEXTEL Cup mobile exclusives, including:
- NASCAR NEXTEL FanView, a next generation scanner and the industry's first at-track wireless device providing exclusive access to fans in the stands;
- NEXTEL FanScan, which provides in-car team communication during each NASCAR NEXTEL Cup Series??? race via Sprint Nextel phones;
- Driver ringers, call tones, screen savers and telecards which enable fans to personalize their phones with content from their favorite NASCAR NEXTEL Cup Series drivers.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.