April 24, 2006
Sprint and Sanyo Introduce First Espresso-Colored Mobile Phone in the U.S.
SCP-3100 by SANYO Available in Trendy Colors Appealing to Men, Women and Teens
Jackie Bostick, Sprint
Beverly Steinberg, GBL Public Relations for SANYO
Steve Virostek, Sprint
Sanyo SCP-3100 Fact Sheet
OVERLAND PARK, Kan. and CHATSWORTH, CA. — 04/24/2006
Consumers now have more choice in color mobile phones, as Sprint (NYSE: S) and SANYO (NASDAQ: SANYY) announce today the introduction of the Sprint PCS Vision® Phone SCP-3100 by SANYO. Available in four trendy colors, Pure Silver, Blue Energy, Always Pink, and the hottest color to go mobile, Espresso, the SCP-3100 by SANYO offers style and convenience. The phone is Sprint PCS Vision- and Ready Link-capable and features a high-quality speakerphone, SMS Text Messaging and a large external LCD.
"The SCP-3100 by SANYO allows for personalization and is a great phone for families," said Danny Bowman, vice president of product marketing for Sprint. "Each family member can own the phone in a different color, making it easy to tell a child's phone from a parent's as you're rushing out the door in the morning. SANYO is the first in the U.S. to introduce the color Espresso in a handset."
"With the launch of the SCP-3100 by SANYO in four trendy colors, Sprint and SANYO are appealing to consumers who like to make a statement by the accessories they carry," said Leatrice Eiseman, color specialist and author of six books on color, including the "Color Answer Book" and "More Alive with Color." "Espresso is 'in style' and is a color that's being made popular by consumers' love for coffee." Eiseman goes on to state that "up to sixty percent of the reason we buy a product is based on color."
SANYO has long been recognized as a leader in customer satisfaction with mobile phones. In the recent 2005 Study by J.D. Power and Associates, SANYO ranks as "Highest in Customer Satisfaction with Wireless Mobile Phones, Two Years In a Row, Tied in 2005".* With the launch of the SCP-3100 by SANYO, Sprint and SANYO continue to introduce fashionable mobile phones in an assortment of colors to allow consumers more ways to express themselves while staying connected with high-quality mobile phones.
Beyond the color exterior, the SCP-3100 by SANYO supports a variety of services that can help customers make their phone unique and stay connected.
- Sprint PCS Vision®, a service that allows customers to download the latest images, ring tones, Music Tones, games and other applications.
- Sprint PCS Ready Link®, a service that lets customers engage in quick, "walkie-talkie" style communication at the touch of a button with one or several Sprint PCS Ready Link users.
- SMS Text Messaging, a cool way to talk, without the talk.
- Sprint PCS Picture Mail(SM) (www.sprint.com/picturemail), a service that enables customers to share, print, preserve, create and publish quality digital pictures with the built-in camera.
"The SCP-3100 not only is a well-designed communications device, but it is also a stylish phone in colors that will appeal to men, women and teens alike," says Andy Kodera, senior vice president and general manager of SANYO Fisher Company's Wireless Communications Division. "For many consumers, their wireless phone has truly become an extension of their personal style. The colors offered on some of our other models such as the SCP-200, the VI-2300 and the MM-8300 and MM-7500, have been popular with consumers who want a personalized look to their phone."
The SCP-3100 by SANYO is available for $199.99 or $49.99 after rebate with a two-year service agreement. For more information, please visit your nearest Sprint Store or visit www.sprint.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
SANYO Electric Co., Ltd. is a $23 billion manufacturer and distributor of consumer electronics and commercial equipment, including multimedia and telecommunication products. SANYO Fisher Company (a division of SANYO North America Corporation, a subsidiary of SANYO Electric Co., Ltd.), based in Chatsworth, California markets PCS phones, audio systems, portable and mobile electronics, televisions, , dictation devices, digital camera/camcorder combinations, home appliances, LCD projectors, security video equipment and air conditioning systems. For more information, visit SANYO Wireless Communications online at www.sanyowireless.com.
*J.D. Power and Associates 2005 U.S. Wireless Phone Evaluation Study(SM) is based on responses from 17,701 U.S. households, surveyed in March, April and June, 2005, that have owned their current wireless phone for less than two years. For more on J.D. Power and Associates or this study, visit www.jdpower.com.