November 27, 2007
Sprint and the NFL to Broadcast Live Game Coverage on Mobile Phones
Fans Can Access Live Coverage of NFL Network Games - a First in Wireless
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Nov. 27, 2007--Sprint and the National Football League (NFL) are giving Sprint wireless subscribers access to live NFL game coverage on their mobile phones. Coverage will include red zone drives and other key moments of all games televised on NFL Network in 2007.
The coverage will be provided by NFL Network which will produce a three-hour studio-based show that will be streamed live on NFL.com and via wireless exclusively to Sprint subscribers. Highlights of that coverage include live game action when a team enters the red zone, during scheduled time slots at the :15 and :45 marks, and at other critical moments in a game. The show also features replays, in-game highlights and analysis from that night's action, and the halftime show featuring host Rich Eisen and analysts Steve Mariucci, Marshall Faulk and Deion Sanders.
"Sprint continues to drive innovation with NFL fans," said Steve Gaffney, Sprint's director of sports sponsorships. "Fans tell us they want to have the ability to watch live NFL game broadcasts on their phones and we're enabling them to do that."
The live telecast of NFL Network is available to Sprint subscribers round the clock via NFL Mobile and Sprint TV. Unlimited access to NFL Mobile is available with any Sprint Power Vision pack at no additional cost. To access NFL Mobile, Sprint customers can text "NFL" to 7777.
More than 1 million Sprint customers have downloaded NFL Mobile, and NFL Network continues to be the most popular channel on Sprint TV. NFL Mobile delivers stats and scores, official play-by-play, video highlights and customizable text alerts to Sprint subscribers faster than any other carrier with information updated every 10 seconds on game days.
About Sprint Sports Content
Sprint continually produces wireless data services that are first, better and unique - and the company's sports offerings are a distinct example of this leadership. Sprint's sponsorship of NASCAR's premier series, the NEXTEL Cup, the United States Ski and Snowboard Association, and the NFL yield compelling and exciting content for Sprint customers, such as NFL Mobile and NEXTEL FanScan which provides in-car team communication during each NASCAR NEXTEL Cup Series(TM) race. NASCAR.COM TO GO with PitCommand delivers real-time race data in a full-color, visual display and NASCAR Live provides Sprint customers with live in-race leaderboard coverage, live qualifying results and exclusive editorial content.
About Sprint Nextel
Sprint Nextel (NYSE:S) offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving about 54 million customers at the end of the third quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Sprint Dave Mellin, 720-840-4788 firstname.lastname@example.org SOURCE: Sprint Nextel