June 08, 2006
Sprint and Universal Music Group Deliver First-Ever Live Country Concert for Mobile Phones
Top Artists Will Perform Exclusive Acoustic Songs Tonight
Aaron Radelet, Sprint
Peter LoFrumento, Universal Music Group
NASHVILLE, Tenn. — 06/08/2006
Sprint (NYSE: S) and Universal Music Group, the world's leading music company, will deliver live country music for the first time with video and audio on mobile phones during a concert tonight from Nashville's Rocketown music venue. Favorite country artists, including Josh Turner, Billy Currington, Julie Roberts and Gary Nichols, will perform exclusive acoustic performances. The concert begins at 4:30 p.m. Central Time, and it will be available for free to all Sprint PCS Vision(SM) and Sprint Power Vision(SM) customers who have multimedia phones and data plans. These customers can also experience the concert afterwards on-demand.
Additionally, Sprint customers will be able to download content from the performances to personalize their phone with Ringers, Call Tones, Video Ringers and full-song downloads from the Sprint Music Store(SM). The concert is part of the 2006 CMA Music Festival, which is a high-energy event that brings together tens of thousands of country music fans with many of music's best and brightest stars.
"Sprint is the only mobile provider in the U.S. that is able to offer live audio and video on phones, and Sprint is pleased to work with Universal to mark another milestone by offering the first-ever live country concert on mobile phones. With the massive popularity of country music, we know that millions of our customers are fans, so we are especially excited to provide this ground-breaking concert for free as an added benefit of their service," said Alana Muller, director, entertainment product marketing, Sprint.
"We are thrilled that Sprint has partnered with us during this year's CMA Music Festival. Our relationship with Sprint not only puts our music directly into our fans' hands through a variety of dynamic and exciting mobile products, but gives them an exclusive stage-side seat to experience their favorite country artists live for the first time ever on a wireless phone. It's the next best thing to having a ticket," said Luke Lewis, co-chairman, Universal Music Group Nashville.
Mercury Recording artist Billy Currington is an Academy of Country Music nominee for "Top New Male Vocalist." His sophomore release "Doin' Somethin' Right" was certified Gold in just three months after its release. The album spawned the #1 Country single, "Must Be Doin' Somethin' Right," which also earned Currington a CMT nomination for "Hottest Video of the Year."
Josh Turner's first release, "Long Black Train," went platinum and was quickly followed by his current sophomore album, "Your Man," which debuted at #1. The album has already yielded the title track which spent two weeks as the #1 country single in the nation.
As an Academy of Country Music nominee for "Top New Female Artist," Julie Roberts burst onto the music scene with her self-titled, Gold-certified debut album in 2004. Her highly anticipated new album, "Men & Mascara," is due June 27.
Hot newcomer Gary Nichols is already making a big name for himself, as his debut single "Unbroken Ground" is rapidly climbing the country charts. The Mercury Recording artist's first record hits stores in early Fall.
About Sprint Music
Sprint continually provides wireless data services that are first, better and unique, and Sprint's music offerings are a distinct example of this leadership. Sprint was the first U.S. mobile carrier to provide:
- a service that allows full-length songs to be downloaded over the air via the Sprint Music Store, which became the first mobile music service to announce one million song downloads in February 2005 and has now reached more than 3 million downloads
- live TV and exclusive video and audio of a full-length rock concert (Bon Jovi)
- streaming music and continues to provide exclusive streaming music channels, including SIRIUS Music and Rhapsody Radio
- video ringers, which play clips from music videos instead of a traditional ring
- ringers that sound like actual song recordings via Music Tones and to allow customers to create their own original ringers via ToneMaker DJ
- gold and platinum awards when artists' albums sell 500,000 and one million Music Tones respectively
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About Universal Music Group
Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.
Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.
Universal Music Group is a unit of Vivendi, a global media and communications company.