January 23, 2007

Sprint Delivers Exclusive Super Bowl XLI Benefits to Its Customers

    Sprint, as the Official Telecommunications Service Provider to the
  National Football League, Will Provide Exclusive Wireless Content,
     Superior Coverage and Special Access to Super Bowl XLI Events

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jan. 23, 2007--With Super Bowl XLI mere days away, national attention has naturally turned to South Florida. This year, a number of exclusive benefits are available to Sprint (NYSE:S) customers attending the game or watching from home.

"Sprint Super Bowl 2007"

Sprint's Super Bowl content is now available in a centralized Web page, "Super Bowl 2007," formatted especially for wireless handsets. To access the Web page, customers simply text "SBXLI" to 7777* using Sprint or Nextel service. On the site, customers will find links to useful and entertaining Super Bowl material:

  • Beginning Jan. 30, Sprint Power View, the industry's first and only made-for-mobile news and information video network, will broadcast numerous Super Bowl-specific shows from the Miami area. Sports and entertainment shows will feature interviews with current and legendary coaches and players, daily coverage of the hottest entertainment and Super Bowl team news, and more. James "J.B." Brown, Ron Pitts and special guest Don Shula will update fans from the Sprint Power View sports desk, while entertainment host Carrie Milbank will cover the Miami/South Beach party, fashion and music scenes. Sprint Power View, available at no additional charge to Sprint data plan subscribers, is accessible via "Sprint Super Bowl 2007," on channel 35 of Sprint TV, or as a stand-alone application. Sprint customers simply text "POWER" to 7777* to download the free Sprint Power View application.
  • NFL Mobile, the premier NFL product available only to Sprint customers, will also be updated with Super Bowl XLI-specific news and information, Super Bowl archive video highlights, and more. NFL Mobile, another exclusive free benefit available only to Sprint customers, now includes a live, uninterrupted stream of NFL Network - the only television network dedicated solely to the nation's most popular sport. As part of its Super Bowl XLI programming plans, NFL Network will televise all official Super Bowl XLI press conferences as they unfold - and Sprint customers watching via NFL Mobile will enjoy a front-row seat as well. NFL Mobile is accessible via "Sprint Super Bowl 2007," or by texting "NFL" to 7777*.
  • Sprint Super Bowl XLI Navigator*, a GPS-based application that provides street-level maps and turn-by-turn directions, is now available free of charge to Sprint customers for a 14-day trial period. Powered by TeleNav, Sprint Super Bowl XLI Navigator taps into Sprint's powerful networks and robust devices, mapping the greater South Florida area during Super Bowl week. This powerful application - pre-loaded with key NFL event locations and events by name and address - will prove incredibly useful to the hundreds of thousands of visitors to the Miami area.
  • Sprint also powered up its South Florida wireless and wireline networks to the tune of more than $6 million, providing a wide variety of venues with high-speed communications services to accommodate the increased amount of voice and data traffic.

Exclusive Access to Super Bowl Events

Sprint customers in the Miami area will also be able to meet top NFL players and enjoy preferred seating and access to a number of events during Super Bowl week - and their only price of admission is displaying Sprint or Nextel handset.

  • Sprint Phone-a-Friend @ NFL PLAYERS LIVE!: taking place at the NFL Experience main stage on Feb. 3 from noon to 6 p.m., this event gives fans the opportunity for a current NFL player to speak with a friend or family member, live, via Sprint wireless service. Throughout the event, Sprint customers are granted access to a "customer-only" line.
  • Super Bowl Saturday Blast on Biscayne: taking place at Bicentennial Park, this free festival features food, pep rallies for the Indianapolis Colts and Chicago Bears, and culminates with a concert, starring Maze featuring Frankie Beverly, rock band Styx and Latin Recording Artist Willy Chirino. Special, limited VIP seating at the concert - the "Sprint Customer Appreciation Zone," located just to the right of the stage - is reserved for Sprint customers and one guest per customer.
  • Beach Bowl Weekend at Nikki Beach: on Feb. 2 and Feb. 3, another "Sprint Customer Appreciation Zone" is reserved for up to 400 Sprint customers and one guest per customer at these four ticketed events that feature Dan Marino, Kanye West and Ludacris and more.
  • NFL players will appear at a number of Sprint Stores during Super Bowl week:

Date         Time                 Sprint Store address
Jan. 28      12:30 p.m. - 2 p.m.  12150 W. Sunrise Blvd., Plantation
Jan. 28      12:30 p.m. - 2 p.m.  1617 E. Sunrise Blvd., Fort
                                   Lauderdale 33304
Jan. 30      5:30 p.m. - 7 p.m.   12206 Pines Blvd, Pembroke Pines
Jan. 31      5:30 p.m. - 7 p.m.   2912 N. University Drive, Coral
                                   Springs 33065
Feb. 1       5:30 p.m. - 7 p.m.   11601 Kendall Drive, Kendall 33176
Feb. 2       5:30 p.m. - 7 p.m.   10670 NW 19th Street, Miami 33172
Feb. 3       12:30 p.m. - 2 p.m.  555 Washington, South Beach 33139

  • The Sprint NFL Access Tour arrives Feb. 2 in "Shulaville," Sprint's ceremonial name for Lummus Park in South Beach. Here, visitors will be dazzled by a mobile multimedia NFL experience only Sprint can provide. NFL players will "Phone-a-Friend" throughout the afternoons of Feb. 2 and Feb. 3, chatting live with friends and family members via Sprint wireless service. In addition, the Sprint NFL Access Tour includes a "Broadcaster Challenge," at which fans can test their NFL commentating skills. Two lucky entrants in the challenge will win a pair of tickets to Super Bowl XLI.

*Available on select phones. Normal text message and wireless data rates apply.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.

Dave DeVries, 312-371-7237
Joel Shadle, 703-906-2645

SOURCE: Sprint Nextel

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