January 24, 2008

Sprint Delivers Exclusive Super Bowl XLII Benefits to Its Customers

Sprint, the Official Telecommunications Service Provider to the National Football League, Will Provide Exclusive Wireless Content, Special Access to Super Bowl XLII Events and Superior Wireless Coverage

OVERLAND PARK, Kan., Jan 24, 2008 (BUSINESS WIRE) -- With Super Bowl XLII mere days away, national attention has turned to Arizona - host of this year's big game. As a result, a number of exclusive benefits are available to Sprint (NYSE:S) customers whether attending the game in Phoenix or watching from home throughout the country. For all Sprint event schedules and more information visit www.sprint.com/superbowl.

Super Bowl XLII from Sprint

Sprint's Super Bowl content is now available in a centralized Web page, "Super Bowl XLII," formatted especially for wireless handsets. To access the Web page, text "SBXLII" to 7777* using Sprint or Nextel service. On the site, customers will find links to useful and entertaining Super Bowl material:

  • Super Bowl XLII Mobile Website, includes information on Super Bowl events and attractions, a "Top 10" list of things to do in Arizona, and in-depth game analysis and opinion. The site will also provide access to concert information, ringers and screen savers, and a variety of video segments from the hottest events throughout Super Bowl week.
  • NFL Mobile, the premier wireless NFL product available only to Sprint customers, will also be updated with Super Bowl XLII-specific news and information, Super Bowl archive video highlights, a daily blog from NFL Network's Adam Schefter offering insights and commentary, and more. NFL Mobile, another exclusive benefit available only to Sprint customers, includes a live, uninterrupted stream of NFL Network which will televise every official Super Bowl XLII press conference as they unfold along with player and coach interviews and the latest news and analysis. Unlimited access to NFL Mobile is available at no additional cost to data plan subscribers by texting "NFL" to 7777*.
  • Beginning Jan. 29, Sprint Exclusive Entertainment (SEE), the industry's only made-for-mobile news and information video network, will broadcast numerous Super Bowl-specific shows from the greater Phoenix area. Sports and entertainment shows will feature interviews with current and legendary coaches and players, daily coverage of the hottest entertainment and events, celebrity interviews, Super Bowl team news, and more. Sports personalities such as Marshall Faulk, Drew Rosenhaus and Tom Waddle will offer insights throughout the week, while Jenn Sterger and Rachel Perry will cover the party, fashion and music scenes. SEE, available at no additional charge to Sprint data plan subscribers, is accessible via NFL Mobile and on Channel 35 on Sprint TV. Customers can also ask questions in the "Super Bowl Q&A" section of the Super Bowl Mobile site by sending a text message to "5678" and SEE commentators will respond to up to 10 questions a day with answers on "NFL Mailbag."
  • Sprint also powered up its Arizona wireless and wireline networks permanently to the tune of more than $28 million, providing a wide variety of venues with high-speed communications services to accommodate the increased amount of voice and data traffic.

Exclusive Access to Super Bowl Events

Sprint customers in and around Phoenix will be able to meet NFL stars, enjoy preferred seating and unprecedented access to several events during Super Bowl week - and in some cases their only price of admission is to display a Sprint or Nextel handset.

  • Sprint Phone-a-Friend @ NFL PLAYERS LIVE!: taking place at the NFL Experience main stage over three days (Jan. 31 and Feb. 1 from 4-6 p.m., and Feb. 2 from Noon-6 p.m.) this event gives fans the opportunity to have a current NFL player speak with a friend or family member, live, via Sprint wireless service. Throughout the event, Sprint customers will offer "SprintSpeed Lines" to allow customers with a Sprint or Nextel phone to move more quickly through the lines.
  • SBXLII NFL Media Center Tours: closed to the public, Sprint has access to offer 25 loyal customers per day, Jan. 29-31, a behind-the-scenes tour of the official SBXLII media center. The tour gives a select few unprecedented access to the activities taking place at the Phoenix Convention Center with the thousands of media working the Big Game.
  • NFLX After Dark: taking place at the NFL Experience (Jan. 31 from 9 p.m.-Midnight), Sprint will offer 200 of its customers exclusive access to a Sprint-customer-only VIP area featuring a player appearance, and complimentary food and beverage service.
  • Sprint Super Bowl Player's Forum: taking place at Westgate Fountain Square (Feb. 1 from 6:30-8:30 p.m.) and exclusively available to Sprint customers, up to 300 will hear directly from NFL legends John Elway and Emmitt Smith about their Super Bowl successes in this town-hall style event hosted by NFL Network's Fran Charles.

NFL players will appear at a number of Sprint Stores during Super Bowl week:

Date & Time          Player          Sprint Store Address
Jan. 31, 6-7:30 p.m. Doug Flutie     12837 N. Tatum Blvd., Phoenix, AZ
Feb. 1, 6:30-8 p.m.  Carson Palmer   Arrowhead Towne Center, 7700 W.
                                      Arrowhead Towne Center,
                                      Glendale, AZ 85308
Feb. 2, 1:30-3 p.m.  Reggie Wayne &  9897 W. McDowell, Building E,
                      Bob Sanders     Suite 520, Tolleson, AZ 85037

  • Super Bowl XLII ticket giveaways will be held at each of the player appearances listed above with a pair of tickets given at each appearance, and via the SprintSpeed Super Fan Sweepstakes. To participate in the SprintSpeed Super Fan Sweepstakes, fans can pick up a "Super Fan" entry card at any Arizona Sprint retail store or Westcor Shopping Center Guest Services location, or can learn more by visiting www.sprint.com/superfan. A pair of tickets will be given away each week through Jan. 31.
  • The Sprint NFL Access Tour arrives on Jan. 28 at the FBR Open golf tournament in Scottsdale and will be open through Feb. 3. Here, visitors will interact with a wireless multimedia NFL experience only Sprint can provide. In addition, the Sprint NFL Access Tour includes a "Broadcaster Challenge," at which fans can test their commentating skills. A $200 NFL Shop gift card will be given away to the winner of the contest each day.

*Available on select phones. Normal text message and wireless data rates apply.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

SOURCE: Sprint Nextel

Sprint Nextel
Dave Mellin, 720-840-4788
Ashley Hahn, 913-794-1065

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