May 23, 2007
Sprint First to Deliver Pandora for Personalized Streaming Radio on Mobile Phones
Listening to Pandora is simple: users enter a song or artist that they like, and within seconds, Pandora delivers a personalized radio station with a continuous stream of songs that fit the same sound and style. The songs are selected based on the Music Genome Project, Pandora's proprietary system that utilizes highly trained musicians to analyze songs one at a time. These musicians identify hundreds of different musical qualities of each recording, including melody, harmony, rhythm, instrumentation, orchestration, arrangement, lyrics and vocals.
Pandora on Sprint phones is integrated seamlessly with the online version of Pandora. Up to 100 stations can be saved in a user's account, and they can be enjoyed online at www.pandora.com and on Sprint phones anywhere within Sprint's extensive nationwide Power Vision network. Sprint customers can also create new stations directly on their phones through an easy-to-use interface.
Information about the current song (including title, artist and album) is displayed on the phone's color screen, and customers can also scroll backwards to see this information for recently played songs. Additionally, customers can rate songs with the touch of a button with either "thumbs up" or "thumbs down" so Pandora can immediately adjust the station's programming, and they can pause a song as well as skip a song that they don't want to hear.
Sprint customers can bookmark a song, and the song name and artist will be saved. The bookmark can serve as a reminder to purchase the song later on the Sprint Music Store, which offers more than 1.6 million songs that can be downloaded wirelessly on the phone in as little as 30 seconds for only 99 cents each with a Power Vision data plan.
"Pandora is like that one friend who everyone wants to have - someone who really knows and loves music and who can recommend a long list of bands and songs after you mention what you've been listening to lately," said Jeff Luther, director of entertainment wireless data for Sprint. "Pandora is a great way to break out of the same songs on your playlist and hear some new music that you may have never found otherwise. It's the latest example of the many innovative ways that Sprint delivers music on the one device people carry with them throughout the day."
"This is a watershed moment for radio. Pandora's unique approach to radio combined with Sprint's powerful wireless broadband network heralds a new era of music listening. Now listeners can have personalized radio throughout the day - in the car, at home, at the gym - custom-created stations wherever they are on the Power Vision network," said Tim Westergren, founder of Pandora. "Starting today, radio means something totally different. Together, Sprint and Pandora are radically changing what it means to tune-in."
Pandora is now available on five Sprint Power Vision phones: the FUSIC by LG, A900 and A920 by Samsung, and 7500 and 8400 by Sanyo. By the end of June, Pandora will be available on all Sprint Power Vision phones. Pandora on Sprint, which includes both ad-free online and mobile access, is available for a no-charge trial for the first 30 days and then costs an additional $2.99 per month with a Power Vision data plan (standard Power Vision charges apply). To download, select the "Web" icon on the phone's main menu and then type "Pandora" in the search option. For more information, visit Pandora's newly redesigned website, www.pandora.com. Downloadable high-res images of Pandora on Sprint phones are at http://www2.sprint.com/mr/news_dtl.do?id=16780.
About Sprint Music
Sprint continually provides wireless data services that are first, better and unique, and Sprint's music offerings are a distinct example of this leadership. Sprint was presented with the "Best U.S. Mobile Music Carrier" award at the 2006 Digital Music Conference last November, and Sprint was the first U.S. mobile carrier to provide:
-- A service that allows full-length songs to be downloaded over the air via the Sprint Music Store
-- Live streaming video and audio of a full-length rock concert (Bon Jovi) as well as a Latin rock concert (MANA)
-- A made-for-mobile-video programming network, Sprint Power View, which includes several music-focused shows
-- Streaming music (and Sprint now offers more than a dozen applications with streaming music)
-- Video ringers, which play clips from music videos instead of a traditional ring
-- Ringers that sound like actual song recordings via Music Tones
To learn more about Sprint's music leadership, visit: www.sprint.com/musicpresskit.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.6 million customers at the end of the first quarter of 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
Pandora (www.pandora.com) is a personalized radio service, available on the PC, in the home and on mobile devices. Pandora is based on the Music Genome Project, which began in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection, which includes Pop, Rock, Jazz, Electronica, Hip Hop, Country, Blues, R&B, and Latin, is analyzed by one of more than 50 trained musicians, and assessed against up to 400 distinct musical attributes (encompassing melody, harmony, rhythm, etc.) to capture its unique musical identity. Pandora uses this information to build playlists based on musical similarity. By simply entering a favorite song or artist, a listener is instantly launched into a personalized listening experience, full of new discovery as Pandora explores their favorite part of the music universe. Listeners can create up to 100 of these personal radio stations and refine them by providing feedback via the Pandora radio tuner. Additionally, listeners can create profiles, search for other listeners in the Pandora community who have similar musical tastes, and find stations built by other listeners, using artist and song names as well as genre and mood search terms. The music analyst team works daily to keep the Music Genome Project updated with the latest releases, emerging artists, and an ever-deepening collection of catalogue titles.
SOURCE: Sprint Nextel
Sprint Aaron Radelet, 703-433-8246 or Pandora Michele Husak, 510-451-4100 x419