June 06, 2006
Sprint is Broadway Bound at the 60th Annual Tony Awards®
For the first time ever, Sprint TV(SM) and The Broadway Channel® join forces on the red carpet at the Tonys to capture exclusive interviews and footage
Angie Read, Sprint, 913-794-2963
Shawn Purdy, PMK/HBH, 212-582-1111
OVERLAND PARK, Kan. — 06/06/2006
Sprint's (NYSE:S) longstanding sponsorship of the American Theatre Wing's Tony Awards expands this year as the company partners with The Broadway Channel to produce "Broadway star interviews at the Tonys" - a red carpet exclusive with video clips streamed only to Sprint TV. Broadway's own Kate Shindle will play the role of "reporter" for the evening, conducting interviews with nominees and presenters to give theatre-lovers nationwide an insider's peak at the excitement of the red carpet.
"Sprint is changing the way consumers use their phones, and that will be clear on Sunday night when fans of the Tony Awards can watch red-carpet footage on Sprint TV that they won't find anywhere else," said Alana Muller, director of product marketing for Sprint.
The exclusive pre-show action will be accessible within an hour of the red carpet via The Broadway Channel on Sprint TV (Channel 57 in the entertainment category). This recently introduced entertainment channel on the Emmy-Award winning Sprint TV lets Broadway fans nationwide access on-demand video content, previously available only on a dedicated channel in New York City hotel rooms or online via www.broadwaychannel.com.
"The partnership between Sprint and The Broadway Channel will give Broadway fans unprecedented access to the Tony Awards this year," said Matt Hege, vice president of The Broadway Channel. "In addition to the live televised broadcast Sunday night (8 p.m. ET/PT on CBC), Sprint customers can use their wireless phones during commercial breaks to get their non-stop Tonys fix."
As the company has done in years past as a key sponsor of the Tony Awards, Sprint also gifted all 2006 nominees with a new Sprint Phone MM-A920 by Samsung with three free months of nationwide wireless service. All the evening's winners will receive a full year of free service. Sprint also will host a hospitality suite in the press room for winners, where they will have access to Sprint phones to call loved ones with the good news.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About the American Theatre Wing's Tony Awards
The Tonys are presented by the League of American Theatres and Producers and the American Theatre Wing. At the League, Gerald Schoenfeld is Chairman and Jed Bernstein is President. At the Wing, Sondra Gilman is Chairman, Doug Leeds is President and Howard Sherman is Executive Director. For Tony Award Productions, Elizabeth I. McCann is Managing Producer and Joey Parnes is Coordinating Producer.
Ricky Kirshner and Glenn Weiss/White Cherry Entertainment are Executive Producers of the 2006 Tony Awards. Mr. Weiss will also serve as Director of the 2006 Tony Awards.
The official Tony Awards web site, www.TonyAwards.com, is developed, designed, and hosted by IBM, an official partner of the Tonys. News and feature content is provided in cooperation with Playbill.com. Along with IBM, official partners of the Tonys include Visa, the exclusive card accepted at the Tonys. Continental Airlines and Sprint are official supporters of the Tonys.
Promotional and media partners for the 2006 Tony Awards include Macy's, Movie Tunes, Playbill, USA Today, Van Wagner, Virgin Entertainment and The Waldorf=Astoria Collection.
About The Broadway Channel®
The Broadway Channel is a full-service multimedia company that produces and distributes video and television programming for Broadway, Off-Broadway, Performing Art Centers and Regional Theatres. The Broadway Channel® has an initiative with American Express' Broadway.Yahoo.com providing exclusive customized Broadway show features and star interviews for its website. Additional projects for American Express' Broadway.Yahoo.com include interactive CD-ROMs of which over 3.8 million have been distributed via national magazines in the past year.
Broadway Previews, part of The Broadway Channel®'s digital network provides daily programming on a dedicated channel into 33,000 Manhattan hotel rooms. The Broadway Channel digital network allows for "time of day" airing of theatrical programming, commercials, ticket billboards and star interviews.
About Kate Shindle
Kate Shindle will perform in the upcoming Broadway Show Legally Blonde, The Musical, opening in Fall 2006. She recently portrayed Rose in the film Capote and has stared in the Broadway production of Cabaret as Sally Bowles and as Lucy in Jekyll & Hyde. Shindle, a graduate of Northwestern University, became Miss America in 1998.