Sprint.com

December 16, 2010

Sprint Kicks-off the Holiday Season in New York City with Gowalla

Gowalla Users Who ‘Check-in’ Around Manhattan During the Holidays Could Win a Samsung Epic™ 4G Smartphone

OVERLAND PARK, Kan. (BUSINESS WIRE), December 16, 2010 - Sprint and Gowalla, a social network that inspires people to keep up with friends, share the places they go and discover the extraordinary in the world around them have partnered to bring users in New York City the chance to start off the New Year with all the advantages that Sprint’s new 4G network has to offer. The partnership provides Gowalla users the ability to win one of several Samsung Epic 4G smartphones and six months of free Sprint service on a Simply Everything plan1.

"Sprint's partnership with Gowalla is a fun, creative way for us to provide New Yorkers and tourists visiting the Big Apple during the holiday season a chance to win a Sprint 4G mobile device,” said Matt Carter, president of Sprint 4G. “This will allow them to enjoy the super-fast downloads, streaming video and Web browsing at turbo-speed all on the first wireless 4G network from a national carrier.”

Gowalla Passport Holders who ‘check-in’ at their favorite locations around Manhattan could be notified by pop-up message that they have been automatically entered to win a Samsung Epic 4G smartphone and six months of free Sprint service on a Simply Everything plan. Non-Gowalla users can also enter by sending a postcard to Gowalla, attention Sprint 4G at 610 W. 65th Street #604 Austin, TX 78701. Starting on December 16 and continuing through January 12, 2011, one smartphone and service package will be given away each week to a lucky Gowalla user.

“By teaming up with Sprint’s 4G network, we are providing New York-based Gowalla Passport Holders another reason to explore the city” said Andy Ellwood, director of business development for Gowalla. “With faster search, refresh times and the ability to upload check-in photos at lightening speeds, this relationship is a perfect match for New Yorkers on the go.”

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Sprint 4G Gowalla Campaign Sweepstakes Official Rules

1 Premium content and international charges excluded

2 Sprint 4G is now available in 68 cities: California – Los Angeles, Merced, Modesto, Sacramento, Stockton, Visalia; Connecticut – Hartford, New Haven; Delaware – Wilmington; Florida – Daytona Beach, Jacksonville, Miami, Orlando, Tampa; Georgia – Atlanta, Milledgeville; Hawaii – Honolulu, Maui; Idaho – Boise; Illinois – Chicago; Maryland – Baltimore; Massachusetts – Boston; Michigan – Grand Rapids; Minnesota – Minneapolis-St. Paul; Missouri – Kansas City, St. Louis; New Jersey – New Brunswick, Trenton; New York – New York City, Rochester, Syracuse; Nevada – Las Vegas; North Carolina – Charlotte, Greensboro (includes High Point and Winston-Salem), Raleigh (includes Cary, Chapel Hill and Durham); Ohio – Cincinnati, Cleveland, Columbus; Oregon – Eugene, Portland, Salem; Pennsylvania – Harrisburg, Lancaster, Philadelphia, Pittsburgh, Reading, York; Rhode Island – Providence; Tennessee – Nashville; Texas – Abilene, Amarillo, Austin, Corpus Christi, Dallas/Fort Worth, Houston, Killeen/Temple, Lubbock, Midland/Odessa, San Antonio, Waco, Wichita Falls; Utah – Salt Lake City; Virginia – Richmond; Washington – Bellingham, Seattle, Tri-Cities, Yakima; and Washington, D.C.

Contact(s):

Sprint
Rich Pesce, 703-592-8424
Richard.pesce@sprint.com


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