September 01, 2011

Sprint Launches “Bubble Mania” 3D Video

Online video provides unique spin on ‘flash mob’ concept, features HTC EVO 3D

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 Click here to see downloadable versions
Sprint launches "Bubble Mania," an online video that puts a fresh spin on the flash mob concept - this is the 2D version. 3D version available on YouTube, search "3D Bubble Mania".

OVERLAND PARK, Kan. (BUSINESS WIRE), September 01, 2011 - Today, Sprint (NYSE: S) launched “Bubble Mania,” an online video that puts a fresh spin on the “flash mob” concept. This is the first Sprint online video shot in 3D1 – also available in 2D – and documents 10 bubble artists as they surprise an unsuspecting group of children and adults at Golden Gate Park in San Francisco. A different interpretation of the flash mob – where people blend into the crowd and then burst into song or dance – these incognito park-goers, dressed all in black, create thousands of gigantic bubbles to the great amusement of passersby.

The video showcases the potential of an HTC EVO™ 3D device – watch it on your HTC EVO 3D device and enjoy a cinema-like experience – and it provides inspiration for Sprint users to capture, upload and share their own on-the-go experiences while using 4G speeds.

“We hope that this video will inspire people to create their own 3D mini movies or videos and share them online with their social networks,” said Fared Adib, senior vice president-Product Development, Sprint. “This is a fun attempt to show the possibilities of sophisticated mobile technology. You never know when you will want to take a video of something going on right in front of you, and HTC EVO 3D provides you that capability plus a whole lot more.”

Consumer electronics journalist Gordon Meyer said it’s easier than ever for people to create their own 3D video content. “3D technology is gaining momentum with consumers – products like the HTC EVO 3D contribute to that momentum,” Meyer said. “Amateurs and professionals alike are already using relatively inexpensive products like the HTC EVO 3D to learn to use 3D as a story-telling technique and not just a gimmick.”

Los Angeles-based Peck Media shot the video using state-of-the-art 3D cameras. ”Bubble Mania” ties in with a series of marketing videos titled “EVO 3D: Basics of 3D,” produced earlier this year by Sprint’s advertising agency, Goodby, Silverstein and Partners. Those videos provided a humorous look at how to make your own 3D videos and include “How to Act in 3D,” “How to Direct Animals in 3D,” and “How to Cry in 3D.”

Glasses-Free 3D plus Sprint 4G

HTC EVO 3D, America’s first glasses-free 3D smartphone, features a 4.3-inch, qHD 3D display and a powerful 1.2GHz Qualcomm® Snapdragon® dual-core processor. The phone is built with the Android™ 2.3 operating system (Gingerbread) and the HTC Sense experience, and boasts dual 5MP cameras, which can be used to capture high-quality conventional and stunning 3D images and videos.

HTC EVO 3D is available for $199.99 (excluding taxes) with a new two-year service agreement or eligible upgrade, and requires activation on one of Sprint’s Everything Data plans, starting at just $69.99 per month, plus a required $10 Premium Data add-on charge for smartphones. (Plan pricing excludes taxes and surcharges.)

Sprint 4G provides peak download speeds of over 10 Mbps and average speeds between 3-6 Mbps and is available in 71 U.S. cities, including New York, Los Angeles, Chicago, San Francisco, Baltimore and Houston.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 52 million customers at the end of 2Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 The 3D viewing capability is not available on all devices. It can be viewed in 3D on HTC EVO 3D and a few other devices that do not require 3D glasses. It can also be seen in Anaglyph (by wearing red and blue/cyan glasses) on any computer screen, tablet, TV and other electronic devices capable of viewing YouTube.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6847268&lang=en


Kathleen Dunleavy, 310-709-3689
Heather Wong, 949-748-3416

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