February 17, 2010
Sprint Launches Interactive Now Network Experience at JFK International Airport
This first-of-its-kind installation space serves as a branding effort for the Sprint Now Network. The 13-foot curved wall features the Sprint Now Network widget wall, including tailored New York factoids, a mobile hotspot demonstration video and other relevant highlights from Sprint. In addition to providing a needed utility for travelers at one of the busiest airports in the world, visitors will learn about Sprint's signature products, 3G service and 4G capabilities. The back of the installation is a billboard showcasing five iconic devices available from Sprint.
The JFK Experience - featuring free MiFi connectivity - is located directly after the security checkpoint and will be on-site until December 2010. The MiFi 2200 by Novatel Wireless creates a personal cloud of high-speed Internet connectivity that can be easily shared among up to five users with a variety of WiFi-enabled devices through its connection to the EVDO Rev. A Sprint Mobile Broadband Network. Sprint recently received PCMag.com's Best of 2009 Award for the Sprint MiFi 2200 Hotspot.
"Sprint lets you access what you want right now through its products and services," said Mike Goff, vice president of Corporate Marketing, Sprint. "This latest high-tech installation at JFK airport showcases the brand's claim as the Now Network. With this installation, we're touting our advertising themes as well as providing a needed service to travelers at one of the world's busiest airports."
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first and only 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.
MiFi is a trademark of Novatel Wireless Inc.
Kathleen Dunleavy, 310-709-3689