December 17, 2008
Sprint Launches Open Location Platform with WaveMarket and WHERE
Third-party developers can use platforms to create location-based applications, continuing Sprint's commitment to open approach
OVERLAND PARK, Kan.--(BUSINESS WIRE)--
"We're excited to help application developers create innovative location services for Sprint customers by working with these platform enablers," said Len Barlik, vice president of wireless and wireline services for Sprint. "The privacy and security of our users is the highest priority for us, which is why we selected Veriplace and WHERE. Both platforms have powerful but intuitive privacy systems that ensure the appropriate permissions are obtained prior to accessing location information."
Both platforms provide developers with simple, powerful tools to create and launch location-enabled applications, reducing the difficulty of certifying and on-boarding applications that use GPS, triangulation and other location services while protecting customer privacy.
Veriplace, WaveMarket's Location Aggregation Platform, was built using the same privacy and security model that for years has protected Sprint phones using the Sprint Family Locator service. Third-party developers can access a handset's location via a consistent, standards-based Web-service API (Application Programming Interface), while Veriplace handles identity, authentication and permissions. For more information, please visit http://developer.wavemarket.com.
"Trust, privacy and control are all core to Veriplace, as they have always been for the Sprint Family Locator application," said Tasso Roumeliotis, CEO of WaveMarket. "We're pleased to partner with Sprint to extend the huge potential of LBS to more application developers."
Through an existing partnership, Sprint subscribers already have access to a wealth of LBS applications in WHERE. With the extension of the two companies' relationship, third-party developers will now be able to location-enable their applications, WAP sites, Web sites and SMS campaigns through a simple Web-service API. For more information, please visit http://developer.where.com.
"We are delighted to team up with Sprint again to empower the use of
network-based location in innovative new applications," said
Web, WAP, SMS and mobile application developers can learn more about how to create applications for Sprint phones using location information by visiting the Sprint developer site at http://developer.sprint.com.
Sprint is committed to offering mobile content and applications to its customers when, where and how they want them:
- Sprint has employed an open Internet approach, and the Sprint Application Developer Program has been providing tools for third-party developers since Sprint first launched the Wireless Web on its phones in 2001.
- Sprint held its eighth annual application developer conference
- Through relationships with third parties, hundreds of non-Sprint-branded applications, games and other digital media may be downloaded from the mobile Internet to operate on Sprint phones.
- More than 200 different non-Sprint-branded devices, from machine-to-machine to telemetry, operate on the Sprint network through a widely respected device certification process.
- Sprint is a member the Open Handset Alliance, along with more than 30 other participating companies, supporting the free and open mobile applications platform named Android.
WHERE connects consumers with people, places and things through the
power of location. Whether finding friends in a crowded city, locating
the lowest gas prices, satisfying a craving for a latte or scoring
tickets to a local show, it's all about navigating your world. WHERE
lets consumers personalize their mobile experience while exploring and
sharing interests with friends. Whatever your pursuits, WHERE delivers
the best in local information from Eventful, Yelp, GasBuddy, Zipcar,
Global Results Comms. for WaveMarket
Valerie Christopherson, 949-608-0276