Sprint.com

June 22, 2009

Sprint Lets Soccer Fans Enjoy the Game Now

CONCACAF Gold Cup(TM) series kicks off on July 3 with live streaming and exclusive tournament mobile content available only on the Sprint Now Network(TM) Mexican Soccer Legend Luis Roberto Alves 'Zague' joins Sprint at select games nationally

OVERLAND PARK, Kan., June 22 /PRNewswire-FirstCall/ -- Sprint (NYSE: S) -- As an official sponsor of the popular 2009 CONCACAF Gold Cup(TM) tournament, Sprint brings soccer fans closer to their favorite sport than ever before with exclusive mobile content, available only on the Sprint Now Network(TM). For the first time, fans can be a part of the action by experiencing full-length live streaming of the games directly on their Sprint TV-capable phones. Through their phones, subscribers will also have front row seats to follow CONCACAF Gold Cup(TM) from the opening game kickoff in Los Angeles to the finals in New York with real-time game updates about their teams playing in the tournament, related news and tournament statistics, among other fun features.

Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves "Zague", to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.

"Soccer is a way of life, not only for me but for all fans. It's so exciting to see how Sprint has created the perfect synergy between sports and technology," Zague said. "As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information."

At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.

Exclusive Sprint CONCACAF Gold Cup(TM) content

Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:

-- Live streaming of full-length games available for the first time ever on mobile devices

    -- Video highlights of goals, top plays and commentary! (1)
    -- Text alerts for results, game reminders and the latest team news
    -- Breaking news, photo galleries and TV schedules
    -- Ringers, screensavers and fight songs

"With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers' passions, like soccer," explained Kymber Umana, Hispanic marketing manager for Sprint. "Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer."

Finally, Sprint's sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website, www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, "'Life or Futbol', with Sprint you can have both," that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.

For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.

ABOUT SPRINT NEXTEL

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the first quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

ABOUT CONCACAF

CONCACAF "The Confederation of North, Central American and Caribbean Association Football" is one of six continental confederations of FIFA (Federation Internationale de Football Association) and serves as the governing body of football in this part of the world. It is composed of 40 national associations, from Canada in the north to Guyana, Surinam and French Guyana in the south.

1) Standard text message and data rates apply. Unless a data plan is selected, casual data rates of $0.03/kb will apply.

2) Samsung Instinct(R) s30(TM) is a trademark of Samsung Electronics America, Inc. and its related entities.

    Media Contact:
    The Vidal Partnership
    Veronica Rodriguez (646) 356-6685
    vrodriguez@vidalpartnership.com

SOURCE  Sprint
    -0-                             06/22/2009
    /CONTACT: Veronica Rodriguez of The Vidal Partnership, +1-646-356-6685,
vrodriguez@vidalpartnership.com, for Sprint/
    /Web site:  http://www.sprint.com
                http://www.sprint.com/copa /
    (S)

CO:  Sprint; CONCACAF
ST:  Kansas, New York, California
IN:  TCS SPT TEQ ENT
SU:  HSP PDT









AX-JB
-- MXM003 --
7442 06/22/2009 13:02 EDT http://www.prnewswire.com


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