June 22, 2009
Sprint Lets Soccer Fans Enjoy the Game Now
CONCACAF Gold Cup(TM) series kicks off on
OVERLAND PARK, Kan.,
Additionally, Sprint has teamed up with one of the most popular Mexican soccer legends, Luis Roberto Alves "Zague", to provide a one-of-a-kind pre-game experience at select matches in some U.S. cities.
"Soccer is a way of life, not only for me but for all fans. It's so exciting to see how Sprint has created the perfect synergy between sports and technology," Zague said. "As a former soccer player, I am thankful to join a partnership where soccer fans are able to stay connected to the game by receiving up-to-the-minute information."
At the games, fans can visit Sprint Mobile Experience to try firsthand how easy it is to enjoy real-time matches on the go on a wide range of Sprint phones.
Exclusive Sprint CONCACAF Gold Cup(TM) content
Developed in partnership with Univision Movil, only Sprint subscribers will have exclusive access to CONCACAF Gold Cup(TM) on their phones. Subscribers can visit sprint.com/copa on their mobile phones to enjoy:
-- Live streaming of full-length games available for the first time ever on mobile devices
-- Video highlights of goals, top plays and commentary! (1) -- Text alerts for results, game reminders and the latest team news -- Breaking news, photo galleries and TV schedules -- Ringers, screensavers and fight songs
"With the CONCACAF Gold Cup(TM), Sprint continues its commitment in solidifying partnerships that ignite our Hispanic subscribers' passions, like soccer," explained Kymber Umana, Hispanic marketing manager for Sprint. "Our ability to give our customers exclusive tournament content directly on their Sprint mobile phone is a sure bet that they will never miss a part of the CONCACAF Gold Cup(TM) action this summer."
Finally, Sprint's sponsorship includes a national television spot during Spanish-language soccer broadcasts, as well as multiple US Hispanic-targeted online creative banners on soccer and social networking sites and a website, www.sprint.com/copa. Sprint pays tribute to soccer fans with an exciting and humorous commercial titled, "'Life or Futbol', with Sprint you can have both," that can be seen via a 30-second TV spot featuring the Sprint exclusive Samsung Instinct(R) s30(TM)(2). Existing customers will also receive informative newsletters and emails detailing exclusive content available on the most popular Sprint phones.
For more information about the CONCACAF Gold Cup(TM) tournament and to get a list of all the upcoming games, visit http://concacaf.com/competitions/goldcup/2009/history.aspx. Visit www.sprint.com/copa to learn about Sprint exclusive content available to subscribers.
CONCACAF "The Confederation of North, Central American and Caribbean
Association Football" is one of six continental confederations of FIFA
(Federation Internationale de
1) Standard text message and data rates apply. Unless a data plan is
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2) Samsung Instinct(R) s30(TM) is a trademark of
The Vidal Partnership Veronica Rodriguez(646) 356-6685 firstname.lastname@example.org
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06/22/2009/CONTACT: Veronica Rodriguezof The Vidal Partnership, +1-646-356-6685, email@example.com, for Sprint/ /Web site: http://www.sprint.com http://www.sprint.com/copa / (S) CO: Sprint; CONCACAF ST: Kansas, New York, CaliforniaIN: TCS SPT TEQ ENT SU: HSP PDT AX-JB -- MXM003 -- 7442 06/22/2009 13:02 EDThttp://www.prnewswire.com