July 29, 2016

Sprint Lures Monsters to PokéStops Using Its Direct 2 You Cars

Pokémon GO Players! Post a Photo to Twitter with Direct 2 You at a PokéStop and Get a $10 App Store Gift Card to Buy Poké Items

Plus, stay cool about your increased data usage – Sprint offers unlimited data at a great price

OVERLAND PARK, Kan. (BUSINESS WIRE), July 29, 2016 - Attention, Pokémon GO players! Starting today, be on the lookout for Sprint (NYSE:S) branded Direct 2 You cars at select PokéStops in cities with Direct 2 You service across the country. Through July 31, Direct 2 You cars will randomly drop lures at PokéStops, give players a chance to capture the likes of Growlithe, Dragonite and Snorlax, collect Poké Balls and other items, and get a $10 credit from select app stores to buy more Poké items. Players can get the $10 gift card by snapping a photo of themselves with a Direct 2 You representative and vehicle and posting it on Twitter, including @Sprint #LevelUpWithSprint #Ad.1

What is Direct 2 You?

Sprint’s Direct 2 You service offers customers the ability to arrange appointments virtually whenever and wherever they want.2 The service includes personal device delivery and expert attention, including setup and data transfer from an old phone to a new one. If you see a Direct 2 You car, you may be on the road to capturing monsters and loading up with more cash to buy things like Pokécoins, Poké Balls, Incense or Lucky Eggs.

Sprint, Direct 2 You and Pokémon GO

“We want to make this game even more fun, so we added in our Direct 2 You service for an extra ‘search,’” said Roger Solè, Sprint chief marketing officer. “When you find a Direct 2 You car at a PokéStop, you may be able to capture that monster you’ve been tracking and get a gift card to purchase coins and Poké Balls to up your game. We’ve also opened the doors of our retail stores for monster hunters to use free mobile phone charging stations. Our Sprint staff can assist in explaining how the game is played and help you locate PokéStops nearby.”

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 59.4 million connections as of June 30, 2016 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 Offer starts 7/29 and runs through 7/31 at 11:59 PM EDT or while supplies last, whichever occurs first. Each person can participate only once and only one person per tweet will receive a card. Sprint employees, Sprint affiliates, joint ventures and third-party vendors are excluded from participating. Submitters must meet all the criteria to get an app gift card and will be contacted within 24 hours of submitting eligible tweet. You must be 18 years or older to participate. No purchase necessary.
2 Within participating markets, Sprint will have specific delivery zones. Upon setting up your appointment, the specialist will determine if your desired location is eligible for Direct 2 You.


Kathleen Dunleavy, 310-709-3689

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