October 08, 2009

Sprint Offers Affordable and Easy Way to Break into Wireless Business

Companies can add wireless to their portfolio through turnkey back-office solution from Sprint

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Oct. 8, 2009-- Sprint (NYSE:S) is offering a turnkey back-office solution for companies interested in selling post-paid wireless service under their own private label. This move makes it easier than ever for CLECs, cable companies, traditional telephone companies and other interested businesses to add wireless to their portfolio – and place unique branding on the offering. This new suite of services includes activation, provisioning and billing support for post-paid wireless MVNOs and is especially well-timed because of growing consumer reliance on mobile voice and data services. Mobile broadband, GPS and text messaging are on the rise, making wireless a lucrative strategic component for many communications companies.

Key benefits of Sprint’s turnkey solution include cost-efficiency and customization. Sprint’s integrated package of operations support systems and standardized processes lowers the cost of entry, improves speed to market, and simplifies setup and ongoing operations for companies looking to jump into the wireless business.

By providing a solution that makes activation, provisioning, bill rating and trouble-ticket reporting and resolution easier and more cost-effective, Sprint expects to help enable more companies to overcome historical barriers to market entry. Companies that sign on to Sprint’s new solution will also have the flexibility to fully customize their wireless offering – including determining pricing, marketing and sales strategy, and distribution channels. This level of customization will allow Sprint’s partners to better leverage their assets, tailor their service offering to the customers they serve, and differentiate their wireless products and service in a highly competitive market.

“We believe this will be a key element of success for our wholesale wireless partners,” said Dan Dooley, president of Sprint Wholesale Solutions. “There is no better time for small- to mid-sized companies to grow their business by meeting the growing mobility needs of their customers. The continued demand for wireless services, combined with the need for these companies to grow, innovate and evolve – in spite of today’s economy, makes Sprint’s new wholesale turnkey wireless offer compelling.”

Sprint partners will also have access to marketing support and a broad selection of cool and innovative devices, including some of the most popular handsets on the market, mobile broadband cards, the Novatel Wireless MiFi* 2200 intelligent mobile hotspot, and an award-winning femtocell. Sprint’s wholesale wireless solutions operate on the nation’s most dependable 3G network**.

For more information, visit: http://www.sprint.com/wholesale/mvno.shtml


Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving almost 49 million customers at the end of the second quarter of 2009; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

* MiFi is a trademark of Novatel Wireless, Inc.

** “Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability, and signal strength for the top 50 most populous US markets (including PR) from January 2008 to July 2009. Not all services are available on 3G, and coverage may default to a separate network when 3G is unavailable.

Source: Sprint

Media Contact:
Kathleen Dunleavy, 310-709-3689

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