October 12, 2007
Sprint Offers Money to Local Leader with the Fastest Fingers
Participants Compete in Sending the Most Text Messages During Sprint's Big Texter Challenge for Charity
FT. LAUDERDALE, Fla.--(BUSINESS WIRE)--Oct. 12, 2007--Ladies and Gentlemen, Start Your Fingers!
Sprint (NYSE:S) is offering South Florida's media and community leaders a chance to show their SprintSpeed(TM) and text their way to victory during the first-ever Big Texter competition. Participants will be challenged to send as many text messages as possible for business or personal use during the week of October 15 to 22 on a provided MUZIQ by LG, and whoever racks up the most text messages wins. The prize - bragging rights and Sprint will donate $5,000 to the winner's designated charity.
Nine participants will receive one of the newest Sprint wireless phones, MUZIQ by LG, an innovative phone with messaging, multi-media and location-based service capabilities. Sprint's Big Texter promotion also enables participants to send text messages as fast as the speed of light on the fastest and largest national mobile broadband network.*
"Sprint's Big Texter challenge gives us a chance to demonstrate our ever-expanding network in South Florida while helping a local charity," said Jaime Jones, area vice president, Florida. "We have put together a team of some of the most prominent South Floridians who will demonstrate how easy it is to send text messages, as fast as they can push the buttons on the Sprint phone key pad."
The Big Texter competition begins at 8 a.m. EDT on October 15 and ends at 8 a.m. EDT on October 22.
Following is a list of Sprint's Big Texters:
1. Michael Aller, "Mr. Miami Beach," tourism and convention director and chief of protocol, City of Miami Beach
2. Joel Connable, weekend anchor and consumer reporter at WTVJ-TV NBC
3. Cato K, club mix DJ, WHYI-FM, Y100 (100.7 FM)
4. Nat Moore, former Miami Dolphin player
5. Lynn Martinez, anchor, "Deco Drive," WSVN-TV FOX
6. Lisa Petrillo, Arts and Entertainment reporter, WFOR-TV CBS
7. Drew Rosenhaus, sports agent
8. Lee Schrager, founder and director, Food Network South Beach Wine & Food Festival & director of special events and media relations, Southern Wine and Spirits
9. Daniel Vasquez, consumer columnist, South Florida Sun-Sentinel
*"Fastest" claim based on total throughput speed capability of Sprint's national mobile broadband network; user experience may vary. "Largest" claim based on covered square miles.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Sprint Nanci Schwartz, 305-788-8256 firstname.lastname@example.org or O'Connell & Goldberg, Inc. Jeremy Katzman, 954-964-9098 email@example.com or O'Connell & Goldberg, Inc. Megan Connelly, 954-964-9098 firstname.lastname@example.org
SOURCE: Sprint Nextel