Sprint.com

March 07, 2011

Sprint partners with WhitePages to launch first Online Directory for Wireless Business Listings

Sprint wireless business customers can now publish their wireless numbers and create customized business listings on WhitePages.com and 411.com

OVERLAND PARK, Kan. & SEATTLE (BUSINESS WIRE), March 07, 2011 - As more businesses “cut the cord” from their local phone providers and operate in the increasingly popular “mobile only” mode, Sprint (NYSE: S) and WhitePages (www.whitepages.com) today announced the first directory for businesses to list their wireless phone numbers online. Sprint is the only telecommunications provider to offer the service. WhitePages is a top 50 website with more than 20 million unique visitors per month.

“Until now, businesses of all types – especially small ones – were limited to listing only local (landline) phone numbers in thick phone directories that printed annually. What businesses want is a place to list, customize and regularly update their business information – including wireless numbers. The old directories aren’t an option in today’s business environment, especially for small businesses that use only wireless phones,” said Judy Train, Sprint vice president – Small Business and Alternate Channels.

Sprint business customers can customize online wireless business listings with featured search engine results placements, photos, videos and detailed business information.

This opt-in-only service gives Sprint wireless business customers total control over listings and guarantees that nothing will be published without their permission.

Setting up a wireless listing is a simple process. Sprint wireless business customers simply need to go to sprint.whitepages.com to create an account and then use their wireless device to complete the setup. Each new listing will be reviewed directly by WhitePages and will earn a WhitePages Verified Listings badge that assures potential customers that the information presented is accurate and up to date.

According to Jason Milstead, director of Business Search at WhitePages, “The ability to list wireless numbers has long been requested by small business owners – from florists to limo drivers – and many others who solely use a mobile phone. Sprint business customers can now safely publicize their wireless contact information on one of the Web’s most trusted and visited sites, providing the perfect solution for business owners as they look to attract and retain customers.”

Pricing and Availability:

The service, available only to Sprint wireless business customers, is available in three core offerings:

Package       Cost       Included Features
Basic WhitePages Verified Listing Free Business name, address, wireless phone number, website link and map

Premium WhitePages Verified Listing

$19.99/mo*

Everything in Basic, plus logo, tagline, company description, business category, email address, hours of operations, description of products and services, accepted payments, videos and photo gallery.

Premium Plus WhitePages Verified Listings

$49.99/mo*

Everything in Premium, but for 2 to 10 locations

* pricing excludes taxes and surcharges.

For more information, visit http://sprint.whitepages.com

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 49.9 million customers at the end of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About WhitePages

WhitePages is the leading provider of contact information for people and businesses in the U.S. With over 20 million unique monthly users and powering over 2 billion searches on over 1,500 sites including MSN and the United States Postal Service, only WhitePages offers consumers one-click access to more than 200 million adults, also providing them with the ability to edit and control their own listings. The company’s suite of mobile products includes a top-50 mobile website and popular iPhone, Android, and BlackBerry applications that have been downloaded more than 7 million times. WhitePages’ social buying website DealPop offers deals on local businesses around the U.S., at up to 70 percent off retail prices. WhitePages owns and operates the web properties 411.com, Address.com and PhoneNumber.com.

For more information, please visit www.whitepages.com, www.dealpop.com or check out the WhitePages blog at blog.whitepages.com.

Contact(s):

Sprint
Mark Bonavia, 913-269-0436
mark.bonavia@sprint.com
or
WhitePages
Liz Powell, 917-309-3370
lpowell@whitepages.com


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