February 12, 2008

Sprint Plays Cupid for Customers with Social Networking, GPS and More

Mobile phones and services help to reach out to loved ones in new ways on Valentine's Day

OVERLAND PARK, Kan.--(BUSINESS WIRE)--Feb. 12, 2008--This Valentine's Day, Sprint (NYSE:S) customers can play cupid to the loved and lovelorn while texting arrows aimed at the heart. Call it flirting at the speed of light or love connections at SprintSpeed(SM); either way, Sprint customers have a variety of ways to land a Valentine or keep in touch with loved ones while on-the-go, including MySpace comments and updates. In fact, MySpace is now delivering more than six million text alerts per month to Sprint customers who want to keep up with all the latest gossip and happenings on their MySpace profiles via the Internet on their Sprint phones.

The dating game is changing as mobile technology becomes more mainstream. While the traditional dozen roses and box of chocolates may not be going away any time soon, those tokens of affection may easily be accompanied by Fast Flirting, CellFlirt and more, sent from a mobile device. Now that text and picture messages are a part of everyday life, a new trend is emerging - mobile dating. For the first time, those looking for love can use the Match.com Mobile application to access millions of online profiles and make plans with Mr. Right, or at least Mr. Right-Now.

"On Valentine's Day people want to connect with their loved ones, no matter how busy they might be, and Sprint phones are the perfect way to do that," said Kevin Packingham, vice president of wireless product management. "You can find the closest gift shop using Sprint Navigation, send pictures or ringtones, and even get a text alert letting you know you have a new comment on MySpace. Sprint customers can use their phones to share the love."

These helpful tools on Sprint phones make dating and maintaining relationships easier, as customers can get what they need, when they need it - even if that's during those few minutes after classes or between meetings. Each service enhances the customer's mobile experience, along with making it that much easier to keep their Valentine happy on the big day, or any day.

Those in need of some romantic help can send more love by visiting www.sprint.com/sendlove and using tools such as the TXT Romantifier for some smooth suggestions to turn a phrase. Customers can visit their favorite Sprint retail store or click their way over to www.sprint.com for more ideas on how to send some lovin' to their favorite people with pink and red phones or other fun applications.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

CONTACT: Sprint Nextel
Ashley Hahn, 913-794-1065

SOURCE: Sprint Nextel

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