September 13, 2016
Sprint Pre-orders of iPhone 7 and iPhone 7 Plus Increase Nearly Four Times
Customers recognizing value of iPhone Forever, compelling pricing and our best network performance at Sprint
OVERLAND PARK, Kan. (BUSINESS WIRE), September 13, 2016 - Pre-orders of iPhone 7 and iPhone 7 Plus at Sprint (NYSE: S) are up more than 375 percent in the first three days over last year.
Since Sprint began accepting pre-orders on Sept. 9, new and existing customers have been placing orders for iPhone 7 and iPhone 7 Plus at a rate nearly four times greater than this time last year.
“It’s clear that Sprint customers want to get the most out of the incredible iPhone 7 and iPhone 7 Plus and know there’s no better place for this than Sprint,” said Sprint CEO Marcelo Claure. “No other carrier can match the value Sprint offers iPhone customers. With Unlimited Freedom and also 50% Off, as well as innovative programs such as iPhone Forever, we can meet any customer’s needs. Our network has never performed better, and we’re pleased to deliver the hottest smartphone of the year to our loyal customers and we welcome many more who are giving us a try.”
Sprint is giving customers unprecedented value and simplicity with the launch of Unlimited Freedom: two lines of unlimited talk, text and data for the incredible price of $100 a month. Unlimited Freedom includes unlimited mobile-optimized streaming videos, gaming and music, and unlimited 4G LTE data for most everything else. Simple and straightforward with no access charges or hidden fees. (Excludes taxes and surcharges.)1 Coupled with Sprint’s reliable network, customers get the best price among all carriers and can enjoy as much data – worry-free – as they want.
Customers can switch to Sprint and save 50% off the price of most Verizon, AT&T and T-Mobile standard rate plans. Customers who switch get 50% off most current competitor rate plan prices, with savings until May 31, 2018.2
Sprint will pay switching fees up to $650 per line via Visa® Rewards Card after phone trade-in and online registration.3 With Sprint’s 30-Day Total Satisfaction Guarantee, you can return your phone and we’ll refund device costs, qualifying service costs and related fees if you’re not satisfied.4
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 59.4 million connections as of June 30, 2016, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
1All while on the Sprint network. Includes unlimited mobile optimized streaming videos, gaming and music. And, unlimited 4G LTE data for most everything else. Mobile optimized: video streams at up to 480p+ resolution, music at up to 500kbps, streaming cloud gaming at up to 2mbps. Premium Data deprioritization applies during times of congestion. Reqs ebill. Price with autopay. Other monthly charges apply.
2Discount applies to base monthly service plan only. Discount does not include competitor promotional or sale price. Carriers' features differ. Plans exclude unlimited music and video streaming, data carryover, tethering and cloud options that other carrier plans may offer. Available on non-discounted phones. Activation fee of up to $30/line applies. Applies to Verizon Plan 2, 4, 8, 16, 24, 30, 40, and 50GBs; AT&T Mobile Share Value 1, 3, 6, 10, 16, 25, 30, 40, and 50GBs; and T-Mobile Simple Choice 2, 6 and 10GBs rate plans. Savings until 5/31/18. Other monthly charges apply.
3Via Prepaid Rewards Card (less phone trade-in credit provided) after online registration and new phone activation.
4 Valid for a limited time. If a new customer or an existing customer adds a line of service (phone, tablet or MBB) and deactivates within 30 days, Sprint will credit all device charges (Installment Billing, Lease, or Early Termination Fee, when device is returned) and reimburse the customer for the device purchase price or down payment, activation fee, Monthly Recurring Charge, and all associated taxes and fees. The following charges will not reimbursed: Premium content, third party billing, any international charges
Michelle Leff Mermelstein, 703-592-8357