June 30, 2009
Sprint Survey Shows That Many Are Not Aware of Budget-wise Travel Applications on Their Wireless Device
From GPS to video/photo sharing to weather and flight information,
travelers can untap the power of their phones via Sprint’s powerful 3G
network – the nation’s most dependable1 – while on the beach,
at an amusement park or while camping. And they can do all of this for
one flat monthly rate, thanks to the Sprint Simply EverythingSM
plan, which allows customers to save
With Everything Data plans and the Simply Everything plan, many
travel-related applications and tools are available at no additional
charge. Sprint Navigation, an award-winning GPS-enabled navigation
service that provides audible turn-by-turn directions, 3D moving maps,
and real-time traffic alerts with one-click rerouting capabilities, is
available at no additional cost on more than 50
Also offered on Web-enabled
“It’s clear that the wireless phone is a must-have device for travelers
for calling, but what we’ve also realized is customers aren’t using the
device for all it can do in terms of their data experience; there is a
wealth of untapped information right at their fingertips,” said
Key findings from the
What vacationers pack
Aside from laptops (50 percent), MP3 players (38 percent) and portable DVD players (17 percent), wireless phones (79 percent) are the most popular item for travelers.
Use of travel-related applications among
Eighty-nine percent of young adults (ages 18-34) would ideally like to have access to travel-related applications on their wireless phones, including social media Web sites (34 percent), online/wireless games (19 percent) and restaurant guides (51 percent) while away.
Thirty-five percent of males (ages 18-34) and 24 percent of females (ages 18-34) already use at least some travel applications on their wireless phones.
More than half of vacationers (56 percent) do not use available travel-related features on their wireless phones because of cost concerns. Sixty-one percent of these women and 65 percent of these young adults (ages 18-34) believe that the fee to run travel-related applications on their wireless phones is a deterrent to using them.
Accessibility of vacationers
More than one-third (37 percent) of men misrepresent their accessibility to e-mail and their wireless phone while on vacation. Young adults lead the charge in staying connected: Three-quarters (77 percent) of young adults (ages 18-34) are more likely to check their e-mail while away than their older counterparts (61 percent of those ages 55+).
How vacationers stay in touch
Sixty-seven percent of adults prefer to use their mobile phones to keep in touch with their family members who are not with them. In terms of checking e-mail, one in three adults (31 percent) describe their e-mail checking personality as “compulsive or frequent” while on vacation.
Social media use of vacationing adults
Thirty-eight percent of young adults (ages 18-34) who capture images/videos of their vacation prefer to share the images/videos by uploading them to social network sites.
This survey was conducted online
1 ”Dependable” based on independent, third-party drive tests for 3G data connection success, session reliability and signal strength for the top 50 most populous markets from Jan. ’08 to Feb. ’09. Not all services available on 3G and coverage may default to separate network when 3G unavailable.
2 Savings claim based on unlimited minutes option for
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5997108&lang=en
Emmy Anderson, 913-707-0618