'Sprint Premier' Latest in Series of Actions to "Revolutionize the Customer Experience - One Customer at a Time"
OVERLAND PARK, Kan.--(BUSINESS WIRE)--
Loyalty pays. So Sprint (NYSE:S) is rewarding its most loyal and
high-value consumer customers with perks, privileges and discounts that
drive higher satisfaction, through the launch of Sprint Premier.
After being automatically enrolled in Sprint Premier, customers receive
benefits such as:
Early Upgrades: After only one year customers can receive our
new customer price on a new handset. That's almost a year sooner than
other customers. For accounts sharing minutes, the early upgrade
applies to the primary line. A new two-year agreement is required.
“Just Because” Perks: Spontaneous special offers for trips,
tickets to shows and sporting events -- just to say thanks.
Anniversary Rewards: Customers celebrate their annual Sprint
anniversary with a special gift such as free ring tones or free
First to Know/First to Buy: Longstanding customers get an
exclusive first peek at new products and services such as the upcoming
Palm Pre™, and then are among the first with opportunities to purchase
when they become available.
Accessory Discounts: A once-a-year discount on accessories at
participating Sprint stores.
Courtesy Plan Check: For customers who haven’t changed their
plan in six months, Sprint will notify them for a “Plan Check” to make
sure they are getting the most value out of their device.
Eligibility requirements for Sprint Premier are simple: 1) For three
consecutive months, consumer customers must be on an individual wireless
plan of at least $69.99 per month or spend at least $99.99 per month on
a plan that shares minutes, or 2) they must have been a Sprint wireless
customer for at least 10 years. For complete rules about Sprint Premier,
“We know that loyal customers are the most important ones to our
business and we want to reward them for their choice in Sprint,” said
Jeff Hallock, vice president for base management at Sprint. “Sprint
Premier is our way of saying, ‘thanks, we appreciate your loyalty and
here’s something special for staying with us’.”
Sprint Premier is the latest addition to a growing list of other
customer-friendly initiatives Sprint has already launched for its
The Right Plan Promise, which allows customers to change their
plans at anytime without signing a new contract.
Sprint’s Simply EverythingSM, an unlimited pricing
plan that gives customers value with unlimited nationwide voice, text,
data, e-mail, Web-surfing, Sprint TV, Sprint Music, GPS navigation,
Direct Connect and Group Connect for $99.99 per month. Visit www.sprint.com/everything
for additional details.
Ready Now, in which trained and committed retail associates
work one-on-one with customers to personalize phones, set up features
and demonstrate how phones work – before the customer leaves the
store. Visit www.sprint.com/readynow
for additional details.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel is widely recognized for
developing, engineering and deploying innovative technologies, including
two wireless networks serving nearly 51 million customers at the end of
the third quarter 2008; industry-leading mobile data services; instant
national and international push-to-talk capabilities; and a global Tier
1 Internet backbone. For more information, visit www.sprint.com.
Source: Sprint Nextel