April 14, 2009

Sprint to Carry Live Telecast of 2009 NFL Draft

Fans can watch NFL Network's live telecast of the draft on Sprint video-enabled phones, read player blogs and get text alerts as selections are made only from Sprint

OVERLAND PARK, Kan., Apr 14, 2009 (BUSINESS WIRE) -- Sprint (NYSE:S) today announced that for the fourth consecutive year NFL fans can watch NFL Network's broadcast of the NFL Draft live on April 25-26 on their Sprint TV-enabled phones and receive other exclusive wireless NFL Draft content exclusively from Sprint via NFL Mobile Live.

In addition to the live NFL Network TV coverage, fans can follow the NFL Draft in a multitude of ways with content available on NFL Mobile Live delivered by Sprint's Now Network. Highlights include:

  • Draft Tracker, featuring live updates during the draft, including the previous selection, the current team on the clock with a live countdown clock, the next team drafting, and continuous access to all previous draft selections.
  • Text alerts so fans know who their favorite NFL team picks and when their favorite college players are selected.
  • Blogs from former University of Georgia quarterback Matthew Stafford and former University of Southern California quarterback Mark Sanchez offering a behind-the-scenes look at their experiences leading up to draft day.
  • Exclusive live Draft Day blog by NFL expert Adam Schefter through Rounds 1 and 2.
  • The latest news, opinion and analysis, including mock drafts, from NFL.com's draft experts Steve Wyche and Pat Kirwan and NFL Network's Charles Davis and Jaime Dukes.
  • A variety of mock drafts created by fans.
  • Player bios.
  • An extensive library of NFL Network-produced interviews with players, coaches and general managers, including video of the top players, all available on-demand.
  • All of NFL Network's live pre-draft coverage from now until the draft concludes.

"NFL fans are busy," said Steve Gaffney, Sprint's director of sports marketing. "They have children, they work and have other commitments to fulfill on weekend days, so they can't always be in front of a TV or computer to watch the draft. Only Sprint gives them the freedom to follow every minute of the draft as they live their lives with NFL Mobile Live."

NFL Network's draft programming will be available on NFL Mobile Live or via Sprint TV, both available at no additional cost to data and text subscribers. To download NFL Mobile Live users can text "NFL" to 7777.

NFL Mobile Live is included at no additional charge in Sprint's Everything plans starting at $69.99, including Simply EverythingSM, which combines unlimited voice, messaging and extensive data services - such as NFL Mobile Live - for just $99.99 per month. With other Sprint plans, customers can get NFL Mobile Live by adding a Data Pack, starting at $15 per month. NFL Mobile Live is available on most Sprint handsets.

Sprint is the official wireless telecommunications service provider to the NFL and fans can learn more about Sprint NFL Mobile Live at www.sprint.com/nfl or www.nfl.com/mobile. For a full listing of devices and a complete listing of Sprint data services, visit www.sprint.com.

About Sprint

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the fourth quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.

SOURCE: Sprint

Dave Mellin, Sprint, 720-840-4788

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