January 24, 2011

Sprint to Give Fans, Media First Look at New Miss Sprint Cup Lineup

  Unveil Event Scheduled at Popular Charlotte, N.C., Nightspot

 HUNTERSVILLE, N.C. – Jan. 24, 2011 – NASCAR Sprint Cup Series fans and motorsports media will get their first look at the 2011 Miss Sprint Cup representative lineup this week in Charlotte, N.C.
Beginning at 8 p.m. (EST) Wednesday, Jan. 26, Sprint is hosting a “Miss Sprint Cup Unveil Party” at the popular Whisky River nightspot, owned by NASCAR Sprint Cup Series driver Dale Earnhardt Jr. and located in Charlotte’s EpiCentre entertainment complex.
Open to the public, the event will give attendees the chance to meet the three women who will represent the series’ title sponsor and serve as the “fans’ friend on the inside” at NASCAR Sprint Cup Series events this season on behalf of Sprint.
The Miss Sprint Cup program, which began in 2007, has gained tremendous recognition among both race fans and industry members alike. Miss Sprint Cup now maintains more than 300,000 social media followers (Twitter, Facebook and the NASCAR.com “Community” page) and greets thousands of fans every race weekend at the Sprint Experience, the mobile display Sprint brings to all NASCAR Sprint Cup Series events.
“The popularity growth of the Miss Sprint Cup program has been amazing,” said Steve Gaffney, vice president of Corporate Marketing, Sprint. “Through photos and videos on social media and fan engagement at the track, Miss Sprint Cup is a tremendous way for Sprint to help bring the NASCAR fan base closer to the sport they love. As we enter our eighth year as the title sponsor of the NASCAR Sprint Cup Series, this event is not only another great way to involve fans, but also to thank them for their support.”
The first 200 fans in attendance on Wednesday night will receive a free gift from Sprint, and there will be prizes awarded throughout the evening. Customers who show their Sprint handsets at the door will also be eligible for special bargains.at Whisky River that evening.
Fans who follow Miss Sprint Cup on social media channels have already learned the identity of one member of the 2011 lineup. Last week, Sprint announced that South Carolina native Paige Duke has returned to the Miss Sprint Cup program for a second season. Additional clues as to the two other women’s identities will be offered on the sites up until the start of the unveil event.
To follow Miss Sprint Cup, visit:
§ Twitter at twitter.com/misssprintcup
§ Facebook at facebook.com/misssprintcup
§ NASCAR.com Community Sprint Crew
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

Overlay Title

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.