April 02, 2007
Sprint's Exclusive Live Coverage of the 2007 NFL Draft to Be Promoted by Brady Quinn and Adrian Peterson
For Second Consecutive Year, NFL Fans Will Have Instantaneous Live Mobile Access to the NFL Draft Via the Sprint Power Network as a Result of Sprint's Exclusive Partnership with NFL
OVERLAND PARK, Kan.--(BUSINESS WIRE)--April 2, 2007--Top NFL prospects former Notre Dame quarterback Brady Quinn and former Oklahoma running back Adrian Peterson have been chosen to be Sprint (NYSE:S) spokesmen to promote the company's exclusive wireless NFL Draft content and NFL Network's live broadcast coverage of the Draft April 28-29.
For the second-consecutive year, fans can watch NFL Network's live coverage of the Draft via NFL Mobile from Sprint. NFL Mobile is the premier wireless source for Draft news and analysis as well as NFL Network's live broadcast, providing fans access to Draft content and original programming how and when they want it on the Sprint Mobile Broadband Network.
As part of their agreements, both Quinn and Peterson will participate in a promotional tour touting Sprint's exclusive NFL-related products and services specific to the Draft.
"NFL fans no longer have to sit in front of a TV or computer to follow the Draft. Whether you're at the supermarket or the park, Sprint's exclusive service will allow fans to know who their favorite team has drafted almost instantaneously," said Steve Gaffney, director of sports marketing for Sprint. "We have found that today's sports fan wants to be connected to the NFL round the clock, and Sprint's NFL sponsorship and powerful network give us the ability to deliver the latest news and information as it happens. Sprint has become a vital resource for NFL fans who cannot always be in front of the TV or computer."
Sprint continues to add to an already comprehensive package of NFL content via its marquee NFL Mobile application by providing multiple ways for fans to track the 2007 Draft while on the go. In addition to NFL Network's live coverage of the Draft, Sprint will offer first-of-its kind Draft-specific content and programming designed specifically for wireless. The elements include:
Draft Weekend Content (April 28-29): -- Exclusive access to live and extensive Draft coverage via NFL Network's live broadcast feed -- "Draft Tracker" available via NFL Mobile, features real-time updates during the draft, such as which team is on the clock and which team is on deck -- Continuous access to all previous draft selections -- Extensive access to NFL Network interviews with players, coaches and general managers Pre-Draft Content (April 2-27): -- NFL Draft news -- NFL Network-produced video, available on-demand -- Expert opinion and analysis of the NFL Draft, including mock drafts from NFL.com's Vic Carucci and Pat Kirwan. -- Live feed of NFL Network's broadcast, including all pre-draft coverage
All video segments will be produced by NFL Network and will be available on Sprint's exclusive NFL Mobile application, as well as via Sprint TV, free of charge to Vision and Power Vision data subscribers.
Fans can also stay on top of all the action for the 2007 Draft via the Sprint Draft Room on NFL.com, where they'll find exclusive video, Draft Tracker and access to the most comprehensive NFL Draft history section on the Web.
NFL Mobile is available free to Vision and Power Vision data subscribers and can be downloaded by texting NFL to 7777 or via the Vision or Power Vision home deck. NFL Network remains the only live television feed offered free of charge to Sprint data-pack subscribers and operates on the Sprint National Network. For a full listing of devices and a complete listing of Sprint Power Vision(SM) services, visit www.sprint.com.
Sprint is the official wireless telecommunications service provider to the NFL and its players and is the industry leader in wireless delivery of NFL information.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.1 million customers at the end of 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Sprint Nextel Corporation
Dave Mellin, 303-801-3293
SOURCE: Sprint Nextel Corporation