January 05, 2007
Sprint's Leadership in Mobile Video More Powerful Than Ever
Sprint Becomes the First U.S. Carrier to Announce More Than One
Million Mobile-Video-Capable Customers Across Nationwide Power Vision
and Vision Networks Sprint Highlights the Extensive Benefits of Its Video Services and Outlines Future Strategy
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Jan. 5, 2007--Today Sprint (NYSE:S) extended its leadership in mobile video by becoming the first U.S. carrier to announce more than one million customers with mobile video capability across its nationwide Power Vision and Vision networks, which cover more than 8,700 cities and communities nationwide. Sprint has consistently led mobile video since becoming the first carrier in the United States to launch any type of multimedia experience on mobile phones in 2003, beginning with 1KTV's video slides and audio.
Since then, Sprint was the first to offer live programming, full-length movies, live concerts, Spanish-language programming and many other features on U.S. mobile phones. Some of the other key capabilities that are available on enabled Sprint phones and that show the power of Sprint's video services include:
- More than 50 channels to choose from, including CNN, ABC, FOX, ESPN, The Weather Channel, MTV, E!, The Cartoon Network, Looney Tunes and Comedy Central
- Exclusive content available for no extra charge to Vision and Power Vision data subscribers, including Sprint Power View (the only made-for-mobile video programming network in the United States with original sports and entertainment shows) and NFL Mobile (with video highlights from the end of NFL games and a live stream of NFL Network)
- Additional exclusive programming such as video from "The Ellen DeGeneres Show"
- On-demand viewing (with 2-3 minute clips that are sometimes more optimal for the mobile experience; also known as multicast) as well as live continuous streaming for an experience more like a traditional television set (also known as simulcast)
- Available across Sprint's entire Power Vision network, which is available nationwide, is time-tested and provides strong coverage under many conditions
- Available on numerous Sprint multimedia devices with a variety of price points to meet the needs of all customers
- Offered on Sprint's Power Vision network with no need to switch back and forth between other networks
- Available on the same Sprint Power Vision handsets that offer other popular data applications from Sprint, including location-based, streaming-music and song-download services
- Every Power Vision plan includes some video offerings as well as many other extras
- Customers can choose the additional video offerings they want to meet their specific interests, and not have to pay for the additional ones they don't want
"By listening to our more than one million mobile-video-capable customers, through our unmatched years of experience and with our consistent history of innovation, Sprint is uniquely positioned to assess and deliver what customers truly want in a viewing experience on their phones," said Oliver Valente, senior vice president, product management and development, Sprint. "Today, the Sprint Power Vision network provides customers with a strong mobile TV experience, with broadband-like speeds, full-motion video and clear sound."
Sprint has continuously been recognized for its leadership in mobile video. In 2006, Sprint received several honors, including:
- Sprint TV received the Editor's Choice from PC Magazine, stating that "the wide range of content makes Sprint TV the best mobile video service available right now"
- Sprint TV received the Best Bet by PC World, stating that "Sprint offers more video choices than its rivals do, at a reasonable price"
- Sprint Movies, which is powered by mSpot, received the 2006 3G CDMA Industry Achievement Award for Innovative Use of Mobile Television (November)
For more information about Sprint's video leadership, visit www.sprint.com/presskits.
Sprint's future video plans will deliver even more benefits. Sprint will enhance the Sprint TV service in 2007 with new features, which will be announced as they are available. Additionally, with a rollout scheduled to begin in late 2007 and into 2008, Sprint's 4G network will provide an even more optimal experience for video, including enhanced resolution and network efficiency with simulcast and multicast capability. It will also offer interactivity such as polling and voting and the ability to support many kinds of devices, including the handset, ultra mobile PC and high-definition set-top box.
In another key video-related area, Sprint's joint venture with Comcast, Time Warner Cable, Cox Communications and Advance/Newhouse Communications offers ways to provide a wireless "third screen" beyond the TV and computer in 2007 and onward. The offering provides cable and wireless services and delivers an integrated bundle with video, wireless voice/data, high-speed Internet and cable phone service.
During the International Consumer Electronics Show (CES) in Las Vegas from Jan. 8 - 11, 2007, demonstrations of Sprint TV on the 4G network will be at the MobiTV (#7213), Intel (#C7153), Motorola (#C8545) and Samsung (#C11033) booths. Demonstrations of technology from Sprint's joint venture with Comcast, Time Warner Cable, Cox Communications and Advance/Newhouse Communications will be available at the Scientific Atlanta meeting space (North Meeting Room N227).
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Sprint Nextel
Aaron Radelet, 703-433-8246
SOURCE: Sprint Nextel