February 03, 2006
Super Bowl XL Advertisements Available through Sprint
Sprint offers fans more ways to enjoy their favorite commercials after the game
Angie Read, Sprint
OVERLAND PARK, Kan. — 02/03/2006
For many, the Super Bowl represents more than just a great football game; it's also the "super bowl" of advertising. Commercials during the big game are often the funniest and most talked about spots of the year. As the Official Wireless Telecommunications Service Sponsor of the NFL, Sprint (NYSE: S) will make these advertisements available for viewing the day after the game on Sprint TV(SM), including its own two new spots, "Couch" and "Locker Room."
Tuning into Sprint TV Channels 1 or 50 (depending on device), wireless watchers will see a continuous loop of the advertisements from the Super Bowl XL broadcast. This channel will be accessible the day after the game, Monday, Feb. 6, and active for one week. The Sprint commercials also will be accessible by themselves on Channel 50, and on the Internet via www.sprint.com/halftime. And, through a special partnership with Burger King, Channel 24 will be dedicated to the WHOPPERETTES, featuring the full 60-second Super Bowl spot and behind the scenes footage from the making of the ad.
"While the Super Bowl is one of the most watched events on television and people pay particular attention to the advertising itself, you can extend your brand messaging by delivering your commercials in other formats," said Mike Goff, vice president of national advertising for Sprint. "By offering our commercials and others exclusively on Sprint TV, we hope to once again position the wireless device as the 'third screen' for entertainment, news and information."
About Sprint TV
Sprint TV is an Emmy Award-winning service that allows customers to watch live TV on the go with full-motion video and high-quality sound on a Sprint Power Vision(SM) Phone. Customers who subscribe to the enhanced service can choose from more than 35 channels of live and exclusive on-demand programming, including NFL Network, as well as news, sports, weather, movie trailers and entertainment channels.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.