December 14, 2010

Take MTV Anywhere with MTV Music ID – A Complete MTV Mobile Experience Now Available on Android™ Sprint Devices with Sprint ID

MTV Music ID pack allows fans to quickly download a package of apps, widgets and other content, including MTV News, MTV Photos, MTV Twitter and streaming music apps

MTV Music ID pack on Sprint features MTV Music Meter

NEW YORK & OVERLAND PARK, Kan. (BUSINESS WIRE), December 14, 2010 - MTV fans can now keep tabs on their favorite artists, stay up-to-date on pop culture news, listen to their favorite music, and discover new bands on-the-go with MTV Music ID, a complete mobile music experience available exclusively on the following Sprint Android devices: LG Optimus S™, Sanyo Zio™ and Samsung Transform™.

MTV Music ID makes it easy for Sprint wireless customers with Android-powered devices who love music to get the best apps that keep them connected to the music and artists they love. Rather than get lost in Android Market’s™ 100,000-plus apps, searching for those they’d like to download, users simply click the MTV Music ID icon on their device, which then automatically loads apps, widgets, ringtones and wallpapers, all tailored by MTV to meet their customers’ musical interests.

For further customization, users are still free to download additional apps from Android Market. MTV Music ID includes MTV News, MTV Photos and the MTV Music Meter, a brand new way to stay on top of which artists you need to know. MTV has also partnered with the best third-party apps to create a full music experience with none of the work.

“MTV Music ID provides music fans with an on-the-go all-inclusive music experience for access to favorite MTV and third-party music content through multiple music-centric apps and widgets,” said Dermot McCormack, executive vice president, Digital Media, MTV Networks Music & Logo Group. “Sprint ID is an innovation for Android, and we’re excited to be a part of this unique service.”

MTV Music ID pack includes MTV apps, widget and other popular third-party music applications, such as the following:

MTV Meter: The MTV Music Meter is a daily list of artists trending right now. Discover these artists and others like them through audio samples, photos, recent tweets, news articles and bios. Or chart your own discovery path by searching through more than 1 million artists.

MTV News App: Unparalleled access to the biggest stars and pop-culture happenings around the clock and customizable to users based on the news category that interests them most (music, celebrity, shows, movies and gaming).

MTV Headlines Widget: Instant headlines and pop-culture news about music, movies, television, celebrities and gaming.

MTV Photos: Provides access to stars, artists and pop-culture events anywhere you go! Get new photos each day, updated by the MTV News team. Browse photo flipbooks and share the ones you like with your friends via e-mail, Facebook or Twitter.

MTV Twitter: Get instant updates from the official MTV Twitter account.

Rhapsody: Rhapsody is a premium, on-demand music service. Find music and play it instantly. With a subscription, you can listen and download anything and everything in Rhapsody’s catalog of 11 million songs. Listen on your phone, your computer, on a variety of MP3 players and with home audio systems.

Pandora: Pandora Radio is personalized radio. Start with the name of one of your favorite artists, songs or composers, and Pandora will create a “station” that plays that music and more music like it.

SoundHound: SoundHound is instant music search and discovery – the world's fastest music recognition – only four seconds to name tunes playing from a speaker. And the only viable singing and humming recognition!

doubleTwist: Sync your playlists, ratings and play counts to your Android phone with the doubleTwist Player for Android.

“MTV Music ID is a way for our customers to simply and easily get a phone that is completely personalized with the MTV news that’s important to them,” said David Owens, vice president-Consumer Marketing at Sprint. “Music fans have wanted a better way to stay connected to MTV and their music, artists and news, wherever they happen to be, and now Sprint gives them that. MTV Music ID is a great example of how Sprint ID customers can have a different kind of mobile experience that is tailored to their interests by just picking an ID pack. Rather than having to customize their phone themselves, MTV and Sprint have done the work for them by providing an incredibly rich music experience that users can select at the push of a button.”

MTV Music ID is free and available before the end of December on three value-priced Android smartphones when activated on an Everything Data plan: LG Optimus S, Sanyo Zio and Samsung Transform. Visit www.sprint.com for current prices. For more information about MTV Music ID, visit www.sprint.com/mtv.

Editor’s note: For high-resolution images of MTV Music ID on a Sprint Android device, contact Kurt Patat; Kurt.Patat@mtvstaff.com; 212-846-2528.

About MTV

MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 48.8 million customers at the end of the third quarter of 2010 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, Common Cents Mobile and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.


Kurt Patat, 212-846-2528
Amy Johnsonbaugh, 949-748-3389

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