December 01, 2006
Two Power Players Named to Lead Sprint's Increased Focus on Marketing
OVERLAND PARK, Kan.--(BUSINESS WIRE)--Dec. 1, 2006--Sprint (NYSE:S) today named two new executives to key marketing roles. Placing a laser focus on marketing to existing and new customers, Sprint's new marketing firepower comes with the hire of Matt Carter and William Morgan, both slated to start this month.
Matt Carter will be Sprint's new Senior Vice President for base management, meaning he will be responsible for Sprint's existing base of customers, including their long-term satisfaction and retention. Bill Morgan will be Sprint's Senior Vice President of Brand/Advertising and will be responsible for Sprint's brand management, advertising and media strategy.
"We're thrilled to have the depth of talent and experience that both Matt and Bill bring to Sprint," said Mark Schweitzer, Sprint's chief marketing officer. "Their appointments are further evidence of Sprint's commitment to the customer and ensuring that our brand resonates and is meaningful for both existing and new customers going forward."
Carter will report to Sprint's President of Customer Management, Tim Kelly, and Morgan will report to Sprint's Chief Marketing Officer, Mark Schweitzer.
Carter previously was involved with an entertainment start up in San Diego and has held senior marketing positions at Bristol Myers, Coca-Cola, BellSouth, Leap Wireless and PNC Financial Services. He's a graduate of Northwestern University, Evanston, Ill., and has an MBA from the Harvard Business School.
Morgan most recently was with Heller Ehrman in San Francisco, where he was chief strategy and marketing officer. Before that, he was the general manager of Microsoft's Silicon Valley operations and was the chief marketing officer of Microsoft's TV division. Morgan also has held senior marketing positions with SBC Communications and agencies D'Arcy Masius Benton & Bowles, Grey Advertising and Hal Riney & Partners. He graduated with a bachelor's in communications from St. Louis University.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving more than 51 million customers at the end of third quarter 2006; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
CONTACT: Sprint Nextel Angie Read, 913-794-2963 firstname.lastname@example.org SOURCE: Sprint Nextel