March 15, 2010

Who Wants to Jump into the Wireless Business? New Market Entrants Join Sprint to Enhance Portfolio

Companies cite customer demand, ease of use and low overhead as reasons to choose turnkey back-office MVNO solution from Sprint
OVERLAND PARK, Kan., Mar 15, 2010 (BUSINESS WIRE) -- Sprint has signed deals with four MVNO partners since announcing the turnkey service last quarter. Only six months after the launch of a turnkey back-office solution for companies interested in offering wireless services under their own brand, Sprint (NYSE:S) has signed deals with four partners. These companies are Long Distance Consolidated Billing Company (LDCB), NPG Cable, Call One and Baja Broadband. All cite customer demand for mobile communications solutions as the main reason to enter the wireless business.

This simplified offering from Sprint removes barriers to entering the Mobile Virtual Network Operator (MVNO) space and makes it easy and cost-effective for small to mid-sized companies to begin selling post-paid wireless service operating on the Sprint network but with their own private label. The brand recognition and customer loyalty cable providers, CLECs, VARs and traditional telephone companies enjoy allows for a solid starting point to reach out and sign new wireless subscribers. For example, William VanderPloeg, vice president, LDCB, a switchless reseller providing wireline long-distance service to business customers in 40 states, said, "The move into wireless makes the LDCBmore relevant to our customers."

Shari Chesser, director of telephony and business services at NPG Cable, the 2009 Independent Operator of the Year, said, "The turnkey offering from Sprint allows NPG to enter into a quad play with video, Internet, home phone and cell phone service. And, we are able to get to market quickly without too much overhead." The turnkey suite of services cuts down dramatically on overhead costs by including activation, provisioning and billing support for post-paid wireless MVNOs and ensures that bill rating and trouble-ticket reporting and resolution will be easier. Ricky Moore, vice president of telephony, data and enterprise IT at Baja Broadband - which owns and operates broadband cable systems serving close to 100,000 residential and commercial business customers in the West - said, "This is a chance to work with a proven wireless provider and implement wireless offerings quickly."

Companies that sign on to Sprint's new solution will be able to fully customize their wireless offering, including pricing, marketing, sales strategy, and distribution channels. Michael Mayer, director of mobility at Chicago-based Call One - a telecom provider that offers a single source for integrating voice, data, video and internet services with phone systems and network equipment, wiring, installation and management - said, "This wireless solution from Sprint allows us to offer our customers another high-quality option to meet their complete telecom needs."

"Sprint's wireless turnkey solution gives companies the tools they need to enter the wireless space quickly and successfully," said Dan Dooley, president of Sprint Wholesale Solutions. "Mobile communications, whether voice or data, continue to exhibit strong growth. To remain relevant and to capitalize on this growth opportunity, service providers must find a way to satisfy the wireless needs of their customers. Many of Sprint's wholesale partners are successfully executing wireless strategies. While there is no single formula for success, we find companies that can effectively leverage the power of their brand, the loyalty of their customers and the assets in their core business are the winners when it comes to operating a successful MVNO."

For more information, visit: http://www.sprint.com/wholesale/mvno.shtml

About Baja Broadband

Baja Broadband, LLC, with headquarters in Fort Mill, S.C., owns and operates broadband cable systems serving close to 100,000 residential and commercial video, Internet and phone customers primarily in New Mexico, Colorado, Utah and Nevada. Baja customers are served by a network of multiple local field offices, employing more than 200 customer service associates, technicians and office staff members. The company's employees are involved in and committed to the success of the communities that they serve. Baja's goal is to become the leading provider of entertainment, information and communications services in the communities they serve and to offer the highest level of customer support.

About Call One

Chicago-based Call One is a leading business-to-business telecom company that puts decision-making back in the hands of customers by researching the marketplace and recommending the products and the leading technologies that best meet their unique IT business requirements. This includes voice, data, video and Internet services (VoIP technology) with phone systems and network equipment, wiring, installation and management. Because the company is not tied to one carrier or vendor, it can offer the best technologies in the marketplace, complemented by cost efficiencies and an exceptional 24/7 customer service department.

About LDCB

Since 1996, LDCB has been a switchless reseller of wireline long-distance service. LDCB has maintained competitive rates and notable customer relations with business customers in 40 states. As LDCB expands its service to wireless voice and data, it aims to provide customers the opportunity to bundle wireline long-distance and wireless service.

About NPG Cable

NPG Cable, headquartered in St. Joseph, Missouri, owns and operates cable systems serving over 100,000 residential and commercial video, high-speed data, and phone customers in Missouri, Arizona, and California. NPG's mission is 'to be the best and most reliable provider of local information, communication and entertainment services.' NPG was named the 2009 Independent Operator of the Year as part of CableFax's Top Ops awards.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first and only 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company's customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.

SOURCE: Sprint

Kathleen Dunleavy, 310-709-3689

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