August 05, 2009
Young Adults Call the Shots on Their Wireless Connectivity
In a tech-heavy world, relying on a wireless phone for talking, texting,
managing work calendars and monitoring
Young adults who have purchased a wireless phone also say phone applications, such as e-mail (23 percent), Internet browsing (31 percent), and contact/calendar management (45 percent), are the most important features when purchasing a new phone. This is starting to showcase the importance the younger generation places on their data services vs. their voice experience.
“Young people are increasingly reliant on their wireless phones for
everything, and have come to expect more from their phones, especially
with their on-the-go lifestyles,” said
While young adults have even greater expectations of what their wireless phone will do, they still remain cost-conscious of phone plans. Nearly 90 percent who have ever purchased a wireless phone say the price of a mobile phone plan influences their purchasing decision.
The price of a phone’s plan is a contributing factor in their purchasing decision for the majority of young adults (88 percent) who have ever purchased a wireless phone.
Nearly 45 percent of adults ages 35 to 44 who have ever purchased a wireless phone strongly agree that the price of their phone plan influences their purchasing decision.
Sprint Everything Data plans for both individuals and families allow
consumers to select the number of voice minutes they anticipate using,
while including messaging and data services as part of the plan cost –
all at a substantial discount over competitors. Sprint’s Simply
Everything plan, for example, allows customers to save
Use of Features
While the majority of those ages 55 and older who have ever purchased a wireless phone (86 percent) report that ease of use is the most important feature when purchasing a mobile phone, their younger counterparts look to what the phone can do for them: 45 percent are more likely to look at the ability to manage contacts and/or calendar easily; one-third (33 percent) are more likely to expect a built-in keyboard; and 23 percent are more likely to consider the phone’s ability to access both work and personal e-mail.
Nearly three-quarters (70 percent) of young adults who own a wireless phone are more likely to use text messaging constantly/often on their mobiles phones than their older counterparts (9 percent).
More than half (56 percent) of young adults who own a wireless phone and use text messaging report they text “pretty fast,” compared to 26 percent of their counterparts ages 55 and older. At the same time, 46 percent of young adults who own a wireless phone prefer to have a QWERTY keyboard for texting, and 24 percent of those 35- to 44-years-old prefer to have a QWERTY touch screen.
More than one in four (27 percent) young adults who own a wireless phone and have access to e-mail on it constantly/often use this application compared to their counterparts ages 55 and older (8 percent).
For young adults who own a wireless phone and have access to social media sites on it, 25 percent of them use this constantly/often, compared to only 1 percent of those 55 and older. Younger adults are also more likely to check their social media profiles more often: A quarter (25 percent) of those 35- to 44-years-old check their social media profiles frequently, some of them every day.
Social media access even plays a role in purchasing a wireless phone: 18 percent of young adults who have ever purchased a wireless phone say that having it as a feature is most important.
This survey was conducted online
1 Savings claim based on unlimited minutes option for
2 Savings claim based on unlimited minutes options for two
lines for Verizon Nationwide Premium FamilyShare Plan and
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6022802&lang=en
Laura M. Lisec, 913-794-3602